Jarret Myer

• Holiday music fandom is bigger than sports
• The Next Wave of Fandom: Meeting Fans Where They Are

  Whether it's hip-hop heads selling taped freestyles off mixshows, music nerds blowing up message boards with debates, or UPROXX leveraging social media to help artists break through on platforms, the same rule always applies: Tapping the power of real fans will carry you further than just shouting at everyone at once.

  
• Fandoms still rule TV: What Swift & Kelce prove about culture in 2025