James Hale

• Twitch axes its in-house streaming software, says it will “redirect resources”
• Ahead of its public launch, BrandArmy brings in Rob Ryan as Chief Creator Officer

  Ryan will "spearhead [its] creator acquisition and education initiatives," the company tells Tubefilter.

  
• Millionaires: Jay Williams is a trend hunter

  Jay Williams remembers when he had 3,000 followers.

  
• TMG Studios hits 300 million downloads, expands its slate with 3 more creator-hosted shows

  The network, founded in 2021 by Tiny Meat Gang aka Cody Ko and Noel Miller, has since become a major production, with 18 full-time employees working on shows that have (collectively) racked up 30 million followers and 300+ million downloads.

  
• Creators on the Rise: Brandon Chen’s dream was to get into anime before he turned 30. He just signed his first deal at 26.
• At Brandcast, YouTube tells advertisers its real power is in creator fanbases
• Streamers on the Rise: Frogan talks girlypop gaming, activism, and ‘Ayyrabs’
• Taylor Swift wore a Blogilates skort for 3 seconds. Here’s what that did to sales.
• Sapnap-signed Cheez-Its are now on Walmart shelves
• Millionaires: Rachel Chaleff says “never, ever be afraid to be your most authentic self”
• Critical Role just launched its own streaming service–but don’t worry, its core content isn’t getting paywalled
• Creators on the Rise: Madeline Ford on going from 200 views to 2 million followers