James Hale

• Dunkin’s all in on creator collabs with Nick DiGiovanni’s new four-drink menu
• Creators now have huge fandoms. Youtooz is generating $40 million a year making collectibles for them.

  Fandoms are one of the most powerful forces in content creation. YouTube's latest Culture & Trends Report focuses entirely on fan communities, with data showing that 85% of internet users ages 14-44 consider themselves fans of something. And 80% of those fans use YouTube at least weekly to consume content about their interests.

  
• We finally know how much Twitch makes a year. Is it enough?

  When Twitch's new CEO Dan Clancy took over, he admitted the world's biggest livestreaming platform is not profitable. And, according to internal documents viewed by the Wall Street Journal, employees think it's in danger of becoming a "zombie brand" buried, untended, in the depths of its parent Amazon. We don't know what the hard chances are of that happening, but we think it'd be a big fumble if Amazon abandoned the site responsible for platforming some of today's star and rising-star creators, like Kai Cenat, Ironmouse, HasanAbi, and Jynxzi.

  
• PGA Tour to recognize golf’s growing presence in digital content with the first ever Creator Classic

  Golf is having a moment right now in the creator space. Pro golfer and on-the-rise YouTuber Bryson DeChambeau just played a round of golf with Donald Trump (video below), the PGA Tour just signed a deal with Reddit to cater behind-the-scenes content to its users, and outlets like Barstool Sports and Golf.com are noticing more and more people--especially younger people--getting involved in golf because of content creators and livestreams.

  
• Issa Rae returns to her roots with Snap’s new accelerator class
• Rhett & Link want you to experience their Wonderhole
• Top 5 Branded Videos of the Week: Coffeezilla lawsuit, demonic asylums, and the last great Trump/Biden debate (kinda)
• MatPat’s next big theory: That he can get lawmakers to understand the creator economy
• Reddit just partnered with the NFL, NBA, MLB, PGA TOUR, and NASCAR
• Kamala Harris is having a moment on TikTok. Could it put her in the White House?
• Publicis invests $500 million in creator-led marketing with acquisition of Influential
• $20 billion says you’re going to watch a lot of NBA and WNBA games on Amazon Prime