James Hale

• Top 5 Branded Videos of the Week: LEGO, Disney, Tide, oh my
• Speedrunner Summoning Salt goes old-school with a VHS collection of his top YouTube videos

  Why do VHS, nearly 20 years after it went out of popular use? Summoning Salt has a simple explanation: "I love physical media, and I love the nostalgia of VHS. This is something I've wanted to do for a long time."

  
• Pinterest pins Emma Chamberlain’s coffee company as its first ever co-branded product partner

  Vlogger Emma Chamberlain and her eponymous coffee company this week released Sea Salt Toffee, a "trend-inspired blend" that's Pinterest-official. The limited-edition blend (available on Chamberlain Coffee's website for buyers in the U.S., U.K., Canada, and Europe) was inspired by the very ~aesthetic~ idea of "sipping an iced coffee by the seaside," Pinterest says.

  
• Top 5 Branded Videos of the Week: Old Spice, Red Bull, Nintendo Switch, K-beauty

  In this week's report, we have the return of ACE Family matriarch Catherine Paiz, MrBeast giving away $50K in solid gold Moose Toys, Veritasium doing physics with one of the greatest football players of all time, Druski on his new beat, and a Disney vacation that will cost you nothing--so long as you're content watching from afar.

  
• Social shopping is becoming a $19 billion business in the U.S. SoCom wants to be its #1 industry event.
• Theorist’s shoppable “Creators in Fashion” catwalk is coming to VidSummit
• Calling all creators: YouTube’s Open Call lets brands request custom sponcon
• At Cannes, Publicis Groupe says creators can generate just as much marketing buzz as the Super Bowl
• Let them fight: Disney and NBCUniversal are taking on Midjourney
• VidCon’s new owner says it’s “the Super Bowl for creators,” but doesn’t have concrete plans to pump it up
• The streamer who beat Malenia with her mind wants to try Nintendo games next. But that might be a problem.
• Lowe’s just became the “exclusive building partner” for Beast Games 2