James Hale

• Top 5 Branded Videos of the Week: Ramseyfication levels increasing (and MrBeast is here too)
• AMP is getting Toned at Target

  AMP--aka Kai Cenat, Duke Dennis, Fanum, Agent 00, ChrisNxtDoor, and ImDavisss--launched Tone in February with a collection of body lotions, deodorants, and lip balms. Within three days, the brand (created in partnership with Dallas-based management company Night) had netted seven-figure sales.

  
• TikTok to debut a U.S.-locked app as Trump says sale is “pretty much” done

  After receiving a third stay of ban from the Trump administration, TikTok appears to be on the verge of clinching a deal with a group of non-Chinese investors that includes Oracle, the software conglomerate that first surfaced as a potential owner in 2020.

  
• Amazon is doubling creator commissions for Prime Day

  “Amazon offers a variety of creator incentives during and around Prime Day, as well as during other key shopping moments throughout the year,” an Amazon spokesperson said in a statement. “Some of these incentives include increases on the standard rate card, bounties, and gift cards. Creators work hard in the lead-up to Prime Day, and these are just some of the ways we can reward their commitment.”

  
• TikTok Shop staff just faced a third round of layoffs in three months. What’s the deal?
• LA’s largest free clinic to honor Valkyrae, pocket.watch CEO Chris M. Williams at “Creators in Action” fundraiser
• Can AMP own summer with a monthlong subathon? IDK, but they got T-Pain to ride in on a white horse
• Sam and Colby are “betting big” on fan engagement with new Los Angeles escape room
• Top 5 Branded Videos of the Week: Hello this is Dave Ramsey calling
• Would would happen if there was a Hollywood studio that only made creator projects? Creator Camp is spending big to find out
• TikTok and Meta want a piece of YouTube’s TV success
• Twitch makes most of its revenue directly from viewers’ pockets–not from ads