James Hale

• Reign Maker Group picks up boutique talent firm You Know Who
• Roblox’s 18+ usership is growing 50% year over year

  
• A streamer just bought the broadcast rights to his favorite rugby league

  Streamer Florian Marliere, who goes by Janusport on YouTube and Twitch, loves England's PREM rugby league. For the 2024-25 season, he was able to watch matches thanks to a French broadcast deal between PREM and multinational network beIN Sports. But that deal didn't repeat for the 2025-26 season, leaving France-based fans without a way to watch the games.

  
• Hey creators, Meta really wants to pay you $3,000 to start posting on Reels and Facebook

  
• Google is making microdramas
• Night Media, Theo Von, and David Spade made a movie. They’re putting it in theaters themselves.
• Top 5 Branded Videos of the Week: 10 years in the making
• As Netflix snatches up gobs of creator content, its long-running show ‘Somebody Feed Phil’ is jumping ship to YouTube
• In the midst of Slopageddon, Facebook says it wants to promote original content and protect creators from impersonation
• Top 5 Branded Videos of the Week: Tiny lemon car death match, anyone?
• KreekCraft has spent over $100,000 making a Roblox game. What’s the ROI for developers?
• DoorDash wants to go viral once a month. So it hired Duolingo’s former social media head.