You might have heard: KreekCraft started his own Roblox development studio.
He’d planned to keep that under wraps for a little while longer, but addressed it in a recent video after blowback against the studio’s first game, Sail a Brainrot. Unhappy commenters accused KreekCraft of selling out and trying to milk his audience with microtransactions.
His response was measured. This studio, he said, was founded and funded by him, and is meant to be “my vision, my execution” of Roblox games that will appeal to people in his 30-ish age group.
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“Alongside the other game, and games, that we’re making, we decided to make a quick, fun little brainrot game,” he said in his video. “Why? Because making games, especially games on Roblox, is #1 difficult and #2 it costs a lot of money. And if [the brainrot game] does well, which we hope it will, this game will fund not only the other project we’re working on, but also future cool stuff.”
“Here’s the deal,” he added. “At the end of the day, I want to make a bunch of really cool Roblox games. And some of those Roblox games just won’t do well, because this is how Roblox works. If I’m going to spend money making those Roblox games, spend time making those Roblox games, we have to have money coming in from other places.”
He said he’s spent around $100,000 on the studio so far, a cost that covered the legalities of getting started, plus the initial wave of hiring developers, animators, and more to work on the studio’s actual core first project (a game inspired by the niche 2008 Xbox title Kingdom for Keflings, which likely means it’ll be a cozy fantasy town builder).
So, theoretically, what might KreekCraft’s ROI be if his game is a hit?
In the Roblox game development world, numbers are hard to come by. Not a lot of developers or studios disclose how much they spend to bring games to the platform, and revenue can be an even fraughter topic.
But some developers are willing to disclose figures. A few recently did just that to Bloomberg, including:
- Nate Colley, who developed Roblox game Fisch and says he now makes $400k/month from microtransactions + LEGO and Walmart licensing royalties
- (For those curious, Fisch has 4.2 billion visits on Roblox and at press time has around ~36,000 concurrent players.)
- Evan Zirschky, who developed Blue Lock: Rivals, says he makes eight figures a year
- 4.4 billion visits, ~19,000 concurrent players
- Jonathan Courtney, who creates virtual items for Roblox’s catalog (like skirts, tails, mustaches, and more, all equippable on player avatars), says he now makes $100,000/month
Bloomberg also pointed to a LinkedIn post from Roblox creator investor David Taylor, who said one of 2025’s top titles, Grow a Garden, made at least $148 million in profit in eight months. (We can’t independently verify this figure, but we also don’t doubt it’s possible, based on Grow a Garden‘s ~35 billion visits and ~26,000 concurrent players.)
Why is all this important? Because, as we’ve written for a few years now, Roblox has emerged as the king of the metaverse, peerless except for maybe VRChat, whose furry populace figured out how to do fully articulated sign language in virtual reality before Mark Zuckerberg’s multibillion-dollar team had managed to do legs.
VRChat’s got the vibes, but Roblox is going whole hog on monetization: It paid out $1.5 billion to developers in 2025, with the top 1,000 devs earning an average of $1.3 million each. The top 10 devs earned nearly $40 million average each. And all that money isn’t just fed into a hose and piped directly to creators; Roblox takes its cut too, so it’s inclined to keep supporting creators who rake in the big bucks.
This being said, like KreekCraft mentioned, not every Roblox game is guaranteed to be a success. It’s possible he won’t reach the sort of numbers Colley, Zirschky, and Courtney are making. It’s possible he won’t even get his $100k back. But he’s realistic about that, and we’re always keen to see passion projects from creators who are willing to spend their hard-earned YouTube dollars bringing their visions to life.
