James Hale

• Are you a podcaster who signed a deal with Netflix? Better not post those clips on YouTube!
• YouTube Gaming hit 8.8 billion hours of watchtime in 2025

  
• Keith Lee just made his first restaurant investment

  
• Red Bull offered to pay for ImperialHal and iiTzTimmy’s dream Apex Legends event. That same creator-forward strategy is getting it a billion views a month on YouTube.

  Hal, who signed with Red Bull's esports arm in 2024, and Timmy, who signed in 2023, came up with the kernel of Legends Inn. They wanted an immersive tournament where players and fans could gather for something more casual than the cutthroat competitions Apex is known for.

  
• Fixated says it’s focusing on creator subscriptions with acquisition of Elevate
• Top 5 Branded Videos of the Week: What is art?
• Netflix just dropped its Warner Bros. bid. Investors are thrilled.
• Roblox, TikTok Shop, Whatnot all see a rise in Gen Z spending. Which will come out on top?
• Dropout and its comedians are starring in an episode of ABC’s ‘The Rookie’
• Microdrama apps are getting more engagement than streaming services
• Top 5 Branded Videos of the Week: Super Bowlympics + 5-hour Energy
• GameSquare just bought TubeBuddy. So…what is GameSquare?