Geoff Weiss

• Machinima Names Digital Ad Vet Steve Reed VP Of Brand Partnerships
• Defy Media Lays Off 20 Staffers On Programmatic Ad And Licensing Teams

  The company will shutter its programmatic advertising and licensing and video syndication divisions, which CEO Matt Diamond said represented “tactical businesses."

  
• Could Soap-Cutting Videos Be The Successor To YouTube’s Massive Slime Craze?

  There’s even a name for the proliferation of soap-themed videos on Instagram, according to the outlet, as many practitioners call the genre 'Soapstagram'. The appeal primarily lies in a calming sensation that the videos impart due to their repetitive nature -- not unlike ASMR.

  
• YouTube Rolls Out New Channel Metrics, Personalized Dashboard Within ‘Studio’ App

  The three new metrics that the YouTube Studio app will offer in coming weeks include: 'impressions', 'impressions click-through rate', and 'unique viewers'.

  
• Netflix Developing Apps For TV And Filmmakers To Streamline Production Process
• Bustle Sits Down With Chelsea Clinton To Launch Political Interview Series
• YouTuber-Actors Jordan Doww, Asia Jackson To Appear In Lifetime Movie
• HQ Trivia Confirms $15 Million Funding Round At $100 Million Valuation
• Amazon Greenlights First-Ever Animated Series From ‘BoJack Horseman’ Creators
• Facebook Taps Former BuzzFeed, Pinterest Execs For Top Roles On Video Team
• Caspar Lee Launches Educational Scholarship At His Former South African School
• Portal A Announces 7 Promotions And New Hires From Maker Studios, BBDO