YouTube’s Always Wanted TV Ad Dollars. But At This Year’s Brandcast, Execs Upped The Intensity Of The Pitch.

7 years ago

Perhaps to a more extreme degree than at past NewFronts presentations, YouTube took square aim at television advertising last night…

Rooster Teeth Launches ‘Pride’ Merch, Benefiting LGBTQ+ Charity ‘Out Youth’

7 years ago

In honor of Pride Month in June, a global event that serves to celebrate the LGBTQ+ community, Austin-based digital giant…

YouTube Millionaires: Ashley (aka ‘Bestdressed’) Teaches The Internet How To Do Fashion With A Combo Of “Uncensored Personality” And Expertly Crafted Videos

7 years ago

Ashley (aka ‘bestdressed’) wasn’t always a fan of fashion. She didn’t become enthralled with it till her sister strongarmed her…

At Brandcast, YouTube Announces Creator-Driven Original Projects Starring Markiplier, Dude Perfect, Claire Wineland

7 years ago

YouTube’s upcoming Originals -- including its first-ever interactive Original -- will star native creators Markiplier (23.7 million subscribers) and Dude Perfect…

Facebook And Instagram Permaban Alex Jones, Milo Yiannopoulos, Laura Loomer For Posting Hate Content

7 years ago

After years of pressure to more stringently monitor hate content on its platforms, Facebook has banned a number of high-profile…

Target Unveils Rebranded In-House Media Agency ‘Roundel’ At Inaugural NewFronts Outing

7 years ago

At its first-ever NewFronts presentation, Target announced today that it has re-branded its in-house media company, which it first launched…

Netflix Has Propelled The ‘Fab 5’ From ‘Queer Eye’ Into Bonafide Social Media Stars

7 years ago

The rebooted Queer Eye series on Netflix is - like the original Queer Eye for the Straight Guy which ran on Bravo from…

Target Names Digital Vet Karyn Spencer Director Of Talent Partnerships And Influence Marketing (Exclusive)

7 years ago

Target has its sight set on the digital talent sphere. In addition to hosting its first-ever NewFronts presentation today, the nation’s eighth-largest…

Meredith Adds New Shows From Katie Couric And Brandon Maxwell, Doubling Down On #SeeHer Movement

7 years ago

Meredith Corporation doubled down on its support for the Association of National Advertisers' (ANA) #SeeHer campaign -- which is working to…

Quibi Wants Expensive Commitments From Advertisers Ahead Of 2020 Launch

7 years ago

Ahead of its 2020 launch, Jeffrey Katzenberg’s short-form video startup Quibi is seeking upfront ad commitments of between $8 and…