Welcome to Creators Going Pro, where in partnership with Semaphore — a creator-focused family of companies providing business and financial services to social media professionals — we profile professional YouTube stars who have hit it big by doing what they love. Each week, we’ll chat with a creator about the business side of their channel, including identifying their Semaphore Moment — the moment they truly went pro.
For the past decade, Brittany Null has shared everything with her viewers. She originally started her YouTube channel, Britt’s Space, as a hobby, something she used as a kind of digital diary. Her earliest videos are near-daily detailings of the everyday goings-on in her life. They’re frank, lo-fi chronicles of short road trips, her relationships with her then-spouse and family members, and the occasional skit and storytime. And while lots has changed in the years she’s been a creator, including the addition of three little ones to her family and a gathering of 393K subscribers, there’s one thing that hasn’t: the core of her content.
Null’s videos, though they’re now more slickly produced and often sponsored by big brands like IKEA, Target, and Disney, still depict her everyday life. And, by the numbers, it’s clear viewers are still here for it. Her most-viewed videos, generally netting between 30K and 40K views each (she garners around 200K views per month total), are consistently her life update vlogs, where she sits down, often one-on-one with the camera, and details what’s been happening in her life. She doesn’t shy away from discussing subjects other folks could find tricky or too personal to talk about — subjects like ending a marriage, what it’s really like to coparent (below), and dealing with anxiety.
That’s not to say Null’s content is all about what’s going on in life outside the internet, however. She also costars with her kids in plenty of trendy videos, things like gift reveal videos and taste tests and vacation vlogs (below). Her kids have naturally become an integral part of her channel, and that’s presented its own set of challenges for her as a creator. She’s sensitive about how much time her kids spend on camera, and says she’s always made it clear that while YouTube (and all that comes with it, including negotiating brand partnerships and figuring out the financials of AdSense income) is her full-time career, it isn’t her kids’.
That belief is evident in Null’s upcoming content plans. She’s planning to keep making family vlogs, but also wants to start zeroing in on the other types of content she curates, like advice videos, home decor, cooking, and self-care videos.
One thing is obvious: no matter what direction she takes her content, her dedicated viewers will follow right along with her. Check out our chat with her below.
Tubefilter: So first, tell us a little about you and your family! Where are you from? What did you do in the days before YouTube?
Brittany Null: Hey! My name is Britt Null, and in addition to being a digital content creator, I’m a mom to three cuties. I’ve been creating online content for 10 years. Before YouTube, I was a teacher! Might go back som day, but not too sure, lol.
Tubefilter: You’ve been on YouTube for nearly a decade now. What made you choose this platform as the place to share your content? What do you think it offers you, as a content creator, to help you grow your platform and build your career?
BN: I originally began creating YouTube content as a fun hobby. Over the years, it grew into a community and business. I think it offers an amazing space to share creative projects, impact and rally for a cause, and also just create content that others can identify with. I’ve gained an amazing group of followers who have become an online family. They’ve watched my kids grow, and have been there with me through a lot of life’s ups and downs.
As far as growing my content and career, YouTube has connected me to numerous brands and amazing partnerships.
Tubefilter: Tell us about some of your brand partnerships!
BN: I’ve been blessed to partner with some amazing brands that fit really well into my videos because they’re products I already use. I’ve partnered with IKEA, Target, JCPenney, Sephora, Walmart, Intel, and Disney, to name a few.
Tubefilter: How has your content evolved over time, from your very first videos to the vlogs you make with your kids now?
BN: My content has evolved so much! Now, as a single mama of three, my content reflects more of my personality and interests. I enjoy creating videos with my kids, but have also expanded my videos into other areas, like advice videos, home decor, cooking, and self-care. I’m so grateful for an audience who has kept an open mind and been supportive with all the changes my channel has seen over these past 10 years.
Tubefilter: When did you get your first check for online video revenue? How much was it for?
BN: First check? Wow! So long ago, I’m not sure I remember, but I think it was 2012. And it wasn’t much. I remember thinking, “Oh cool! A check! Never even thought we’d make a dime!”
Tubefilter: How does YouTube factor in to you and your kids’ daily life? What’s your day-to-day schedule like?
BN: As my kids have gotten older, I’ve tried to make YouTube a fun and seamless aspect of their life. I want them to be a part of it, but also realize it’s Mom’s job, not theirs. Day to day, I’ll film small portions of what’s going on. Sometimes they have a lot to share, and sometimes they’re not interested in filming anything. I do my best to always respect their wishes. When we have a family project or partnership that requires everyone to be in a video, I make it fun and film it in sections so it doesn’t feel overwhelming.
Tubefilter: What was that Semaphore Moment for you—the first time you realized you were a professional creator?
BN: I think it was the year I hired Semaphore to help with the money side of things! LOL. In the beginning, it was just a hobby, and the payment wasn’t much. But as the channel grew and partnerships started flowing in, it was surprisingly overwhelming. In 2015 (I think 😬), Semaphore walked in and saved the day!
Tubefilter: What are the challenges of running a channel where your kiddos are stars right alongside you?
BN: I think some of the challenges are being aware of what I share, and also being aware of when to film and when to put the camera away. It’s fun to share parts of our lives, but there’s also large portions of our lives I enjoy keeping private. I never want my kids to feel like they live their lives with a camera constantly filming their every move. Balance can be tricky at times.
Tubefilter: What makes you love creating content on YouTube?
BN: I enjoy storytelling! Whether it’s storytelling about my day or life, or storytelling for a brand, I love creating videos my audience connect to. Videos that are entertaining, relatable, and a space where, for just a moment, even if it’s only 10 minutes, the viewer can take a break from life and be encouraged.
Tubefilter: How long does it take you, on average, to put together a video, from scripting to filming to uploading?
BN: On average, putting together a video from start to finish can take multiple days. For a blog-style video that features our week and activities, I usually plan to film a little each day, and then edit the content in one go, which can take two to three hours depending on how much “extra” I add in editing. For sponsored content or videos for a series, I usually brainstorm the general idea, film the content, and then break up the editing into multiple sessions.
Tubefilter: You mentioned working with Semaphore for your financial needs. Who else do you have working with you behind the scenes?
BN: It’s a one-women show for me. I film, edit, and manage everything. Occasionally I’ll hire my friend to help me film specific projects that need an extra hand, but for the most part, it’s just me (and my kids and whoever else I’m filming with for that particular video).
Tubefilter: What do you think is the most vital skill you possess as a creator?
BN: The most vital skill I possess as a creator is my resilience. The online creator world can be a scary space. It’s difficult to stay creative, engaged, and also motivated. Being resilient has allowed me to keep going even when things have been hard, and to understand that sometimes you need a break, but needing a break doesn’t mean you have to give up.
Tubefilter: What’s next for you and your channel? What are you building toward?
BN: I’m building toward creating consistent content that reflects more of who I’ve become. As much as I love having a “family vlog” channel, I’m moving away from videos that are solely family vlogs to more curated content. I’m so grateful for this space and community, and excited to continue creating!
Semaphore Business Solutions provides customized services for clients across the country, taking an all-encompassing approach to meet all your financial needs. Whether you’re a veteran YouTube entertainer or just starting out, managing your business correctly is crucial to avoiding major headaches down the road. The sooner you call us, the sooner we can help you put a plan into motion to grow, as well as to keep more money in your pocket, with advanced tax strategies. Semaphore Brand Solutions has established itself as a leading influencer marketing agency representing our exclusive talent relationships and services to the most recognized brands and agencies.