MrBeast taps former YouTube, TikTok, and Meta exec to get him more brand and media partnerships

11 months ago

MrBeast is expanding his ops team in a big way. Former YouTube, Meta, and TikTok exec Beau Avril is joining…

Democrats are spending $20 million trying to get Joe Rogan listeners to like them

11 months ago

Republican candidates' Tour De Podcast had a significant effect on the 2024 presidential election. Donald Trump and JD Vance went…

The Try Guys tried making their own streaming service–and it’s working, with Vimeo’s tools

11 months ago

With creator entrepreneurialism at an all-time high, more YouTube channels turned media companies have been exploring how to bulk up…

Miracle Mop maker Joy Mangano sold millions of products on QVC and HSN. She’s taking her next invention to TikTok Shop instead.

11 months ago

Joy Mangano has spent decades as undisputed queen of shopping channels. Her reign of renown as an inventor and entrepreneur…

Viral Nation is known for being one of the biggest digital talent agencies in the world. But it does a lot more than representation.

11 months ago

Viral Nation is one of the biggest talent agencies in the digital content industry. With a roster of over 900…

20 years of YouTube: In 2011, we got down on Friday with the ultimate hate-watch

11 months ago

Take yourself back to the early 2010s: It's Friday night, you just got a hot new outfit from Urban Outfitters,…

As Roblox shatters player records, brands want to know: How can it prove players are seeing their ads?

11 months ago

Roblox is reaching new heights as a platform. Grow a Garden, one of the ~40 million games and experiences published…

Two-thirds of U.S. consumers see YouTube as a “realistic destination” for movies and TV shows

11 months ago

YouTube's success on TV screens is legitimizing it in the eyes of the average American consumer. That's the main takeaway…

Ulta Beauty isn’t just cool with its employees making social media content on the clock–it’s paying them to do it

11 months ago

The relationship between companies and employees who make content about their experiences working there has always been a tenuous one.…

Sidemen management company Arcade gets creative with agency wing

11 months ago

The management team that represents the biggest creator group in the U.K. is appealing to brands and other advertisers. Arcade Media,…