Will 2025 be the year when ad spend on creator platforms outstrips traditional media?

11 months ago

Social media's conquest of traditional entertainment hubs could be close to completion. WPP Media, a division of ad agency giant WPP, has…

According to YouTube’s latest economic impact report, its creators added $55 billion to U.S. GDP in 2024

11 months ago

YouTube is still a vital piece of the business sector in the U.S. That's the main takeaway from the platform's latest…

TikTok kids need to stop with the pricey skin care serums, pediatricians say

11 months ago

TikTok Shop is making billions of dollars selling products to TikTok users. And one of its biggest categories is beauty,…

Rhett & Link’s new gig? Recommending mythical products on Etsy

11 months ago

Creators can make big dollars recommending mass-produced products on ecommerce hubs like Amazon and TikTok Shop because, as you probably…

MLB buys into creator content with Jomboy deal

11 months ago

The MLB's latest attempt to connect with America's youth involves a deal with a prominent digital media company. The top professional…

Top 5 Branded Videos of the Week: ACE Family fallout, MrBeast gold, and a free day at Disney

11 months ago

This week's Gospel Stats Weekly Brand Report includes a lot of dark and mysterious videos. Creepy, lowlit videos typically thrive in…

YouTube tells moderators to ease up on political, social, and cultural content

11 months ago

YouTube wants to be a forum for political debate, so it's relaxing some rules that affect many content creators in…

Have you heard? The Padres embrace egirls, $100K Beast Games tours, and a Disney fail

11 months ago

Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more…

Starbucks wants two creators on its payroll for a 12-month, round-the-world content gig

11 months ago

So this is becoming a thing, huh? Earlier this week, we wrote about how cosmetics company Ulta Beauty is establishing…

Content creators can now speak directly to Congress. What will that accomplish?

11 months ago

After nearly a year of lobbying for the creator economy on Capitol Hill, MatPat and Stephanie Patrick have joined the…