Hulu’s VP Of Brand Nick Tran On Influencer Marketing: “It’s Not Bad To Be A Sellout If You Embrace It”

7 years ago

Moreso than doctors, lawyers, or even firefighters, most teens today want to be influencers when they grow up, says Hulu’s…

Rainn Wilson, Wayne Brady, Anna Akana Headline SoulPancake Documentary ‘It’s Not That Funny’

7 years ago

Digital content studio SoulPancake is in the midst of its monthlong mental health awareness campaign, ‘The Beautiful Mind.’ The campaign…

Netflix Acquires Kids’ Educational Programming Brand StoryBots

7 years ago

Netflix has acquired the intellectual property (IP) behind its Emmy-winning children’s series Ask the StoryBots. It previously co-produced the series with…

Viral Musician Poppy Slates Mainstage Performance At Inaugural VidCon Appearance

7 years ago

VidCon’s latest 'Featured Creator' will also be serenading attendees with a live performance on the event’s mainstage. Viral personality and…

Zoe Sugg Launches Video Editing App ‘Filmm’ With ‘A Beautiful Mess’ Founders

7 years ago

Lifestyle YouTuber Zoe Sugg, who founded the lifestyle brand Zoella, has teamed up with A Beautiful Mess founders Emma Chapman and Elsie Larson to release ‘Filmm,’…

Audible Teams With Reese Witherspoon For Its First Original Programming Slate

7 years ago

If audio shows and podcasts were top of mind for attendees at last week’s NewFronts gathering, Audible has just made…

YouTube Music And Google Play Music Count A Collective 15 Million Subscribers (Report)

7 years ago

Google’s two music services have now amassed 15 million subscribers -- including both its one-year-old YouTube Music platform as well…

Manny ‘MUA’ Gutierrez Scores Retail Partnership With Sephora

7 years ago

In what marks a major coup for beleaguered beauty vlogger Manny 'MUA' Gutierrez, the 28-year-old has landed a retail deal…

Creators Going Pro: ‘Fortnite’ Creative Expert Swiftor Doesn’t Just Make Content For His 3 Million Subscribers — He Makes Content With Them

7 years ago

Swiftor may say he’s just “that cranky bald guy in the corner of the screen,” but to his millions of…

NewFronts Presenters Sought To Redefine The Concept Of ‘Primetime’ For Our Mobile Age

7 years ago

At this year’s NewFronts, top Starcom Worldwide exec Kristina Lutz says that several presenters discussed reinventing the concept of television primetime for our…