Inside Salish Matter’s sold-out (and shut down) Sephora launch

9 months ago

Jordan Matter, the self-proclaimed "oldest guy on YouTube," expected a few thousand people to show up to his daughter Salish's…

For teenage viewers, YouTube Shorts ads drive more purchases than TikTok ads

9 months ago

Many of today's teenagers are members of Gen Alpha, and as per usual, that cohort has a clear preference for…

AI is trained on YouTube videos. Now we can see which ones have been used.

9 months ago

The unlicensed reuse of YouTube videos as generative AI training material is a hot-button issue in the creator world, and a…

Reddit is revamping its metrics to emphasize content creation (with a hat tip for lurkers)

9 months ago

In the age of AI slop, Reddit has become a busy hub for people who prioritize human-to-human effort and interaction.…

The parent company of Evernote and WeTransfer is acquiring pioneering video hub Vimeo for $1.38 billion

9 months ago

Vimeo has found a buyer. The 21-year-old video hub has been acquired by Bending Spoons, a tech company that will pay…

TikTok says its search engine usage rivals Google among Gen Z

9 months ago

Is TikTok actually primed to disrupt Google in the realm of search, or is that claim overblown? You'll get different answers depending…

20 years of YouTube: In 2022, Minecraft fans made sure that Technoblade never dies

9 months ago

Technoblade was not the first YouTube star to die, but his passing helped millions of fans understand just how special the…

Roblox is entering its TikTok era

9 months ago

Roblox is following the social media preferences of its young userbase and rolling out a TikTok copycat feed where users…

“Creators shouldn’t just be influencers-for-hire”: Meet the new talent company pairing entrepreneurial creators with startup founders

9 months ago

Creator industry veteran Phil Ranta founded his new company based on one core principle: "Creators shouldn't just be influencers-for-hire. They…

France’s biggest streamer-led charity drive hits new peak by raising over €16 million

9 months ago

Outside of France, ZEvent is not a household name, but the latest edition of the annual charity drive is putting it…