Fandoms still rule TV: What Swift & Kelce prove about culture in 2025

7 months ago

I’ve spent my career building businesses around how fans move culture--from co-founding Rawkus Records, the indie label that defined late-90s…

Reality stars are becoming influencers, so Tinder is turning influencers into reality stars

7 months ago

Tinder's search for more Gen Z users has led it to a YouTube-based take on Love Island. The long-running British reality…

BuzzFeed’s flagship YouTube channel is back with a “bold new programming slate”

7 months ago

Once upon a time, BuzzFeed Video was the go-to source for Millennial-tinted comedy and documentaries led by recognizable and gregarious personalities. The…

A cow at Maya Higa’s animal sanctuary is bullying stream viewers for treats, and they love it

7 months ago

If there's one thing the internet loves, it's animals. And if there's anyone who knows how to tap into the…

Inside Salish Matter’s sold-out (and shut down) Sephora launch

7 months ago

Jordan Matter, the self-proclaimed "oldest guy on YouTube," expected a few thousand people to show up to his daughter Salish's…

For teenage viewers, YouTube Shorts ads drive more purchases than TikTok ads

7 months ago

Many of today's teenagers are members of Gen Alpha, and as per usual, that cohort has a clear preference for…

AI is trained on YouTube videos. Now we can see which ones have been used.

7 months ago

The unlicensed reuse of YouTube videos as generative AI training material is a hot-button issue in the creator world, and a…

Reddit is revamping its metrics to emphasize content creation (with a hat tip for lurkers)

7 months ago

In the age of AI slop, Reddit has become a busy hub for people who prioritize human-to-human effort and interaction.…

The parent company of Evernote and WeTransfer is acquiring pioneering video hub Vimeo for $1.38 billion

7 months ago

Vimeo has found a buyer. The 21-year-old video hub has been acquired by Bending Spoons, a tech company that will pay…

TikTok says its search engine usage rivals Google among Gen Z

7 months ago

Is TikTok actually primed to disrupt Google in the realm of search, or is that claim overblown? You'll get different answers depending…