A new platform is moving creators from paid posts to the cap table

7 months ago

A new platform is betting that creator investments are the new hotness in the world of influencer marketing. OWM plans to revolutionize…

Athlete influencers are ready to make more money. YouTube is game.

7 months ago

YouTube's extensive push into the world of sports is starting to pay off. As the platform plots new content initiatives…

1.1 million Twitch subs and a haircut from LeBron: Highlights from Kai Cenat’s Mafiathon 3

7 months ago

If Mafiathon 3 truly is the final chapter of Kai Cenat's streaming marathon series, then the 23-year-old Twitch star went out with a bang. Over…

Top Spanish-language creators are headed to Advertising Week New York to talk about reaching cross-cultural audiences

7 months ago

Next week, thousands of attendees will gather in Manhattan for Advertising Week New York, a conference that promises it's "built…

Take a look, it’s in a #BookTok: ‘Reading Rainbow’ is getting a reboot

7 months ago

Look up there! It's a bird, it's a plane, no...it's a butterfly in the sky? That's right: Reading Rainbow is…

Need a creator to capture your event? There’s an app for that.

7 months ago

Thanks to the influence and accessibility of social media content, a growing number of individuals are turning to creators to…

There’s now an AI talent studio for “hyperreal digital stars,” and Hollywood isn’t happy

7 months ago

Are characters generated with AI models eligible for agency representation? According to Eline Van Der Velden, the answer is a resounding…

Top 5 Branded Videos of the Week: The businesses

7 months ago

This week's Gospel Stats Weekly Brand Report includes a lot of dark and mysterious videos. Creepy, lowlit videos typically thrive in…

Can your YouTube channel survive a hardcore pivot? Dzung Lewis’s did–and now she’s telling other creators how she did it.

7 months ago

Creator biz dev conference VidSummit is gearing up for its biggest year yet, with plans to welcome over 4,000 creators,…

Want to be a test subject for YouTube’s AI features? Step into the lab.

7 months ago

If you want to try out experimental YouTube features, but you don't have a Premium subscription, a new hub will…