True Crime can have some grisly content. So how does Law&Crime get its sponsors?

2 weeks ago

True crime content has exploded across platforms like YouTube and TikTok, becoming a dominating force in digital entertainment with videos,…

With star-studded show ‘The Marketers’, Adobe buys into the branded web series renaissance

2 weeks ago

Adobe wants to find some hot new slogans and jingles that make PDFs seem cool, so it put Hasan Minhaj and Patty Guggenheim on the…

Have you heard? GothamChess teaches Jynxzi, 100 eps of ‘Last Meals’, and fruity ‘Love Island’

2 weeks ago

Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more…

Netflix’s “Opening Night” MLB coverage was a swing and a miss

2 weeks ago

On March 25, the first pitch of the 2026 MLB slate took place on Netflix. The streamer broke new ground by serving as…

Connected TV shopping got the full limelight at NewFronts

2 weeks ago

After this year's blitz of presentations, the NewFronts could be aptly renamed ConnectedTVFronts. YouTube led the charge with a March…

Snapchat hops onto the “full-funnel” bandwagon with ad formats that command attention

2 weeks ago

At the 2026 NewFronts, one marketing buzzword has been an inescapable refrain: Platforms are all about the "full funnel." That term…

YouTube’s NewFronts presentation tells brands to “bring, build, and boost” their ads with creators and AI

2 weeks ago

At its 2026 NewFronts presentation, YouTube wanted advertisers to know it's never been easier to ply their wares on its…

Top 5 Branded Videos of the Week: Love and hate

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'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with…

Creators are getting their own version of the Clio Awards because they represent the “future of storytelling”

2 weeks ago

Since 1960, the Clio Awards have dished out annual trophies to the most memorable ads the creative marketing world has to offer.…

Meta, like TikTok, is putting advertisers in the middle of the cultural moments that consume your feed

2 weeks ago

Meta has a habit of repurposing features that achieve popularity on other platforms, and its 2026 NewFronts presentation offered more of the…