Outshine Talent signs mmmmitchell, whose makeup brand sold $2 million in one week on TikTok Shop

2 years ago

Mitchell Halliday, the U.K.-based Instagram beauty content creator and founder of TikTok-viral makeup brand Made by Mitchell, has signed with…

TikTok’s favorite dermatologist has launched his own skincare brand

2 years ago

Dr. Muneeb Shah is parlaying his social presence into a line of skincare products. The board-certified dermatologist has revealed Remedy, which is…

Critical Role, ZHC, Cassey Ho, and Yes Theory will hit the runway at Theorist Media’s “Creators in Fashion” show (Exclusive Interview)

2 years ago

Earlier this month, MatPat revealed Theorist Media's fashion-savvy YouTube channel Style Theory is planning a creator catwalk event that'll air…

Xbox taps YouTube, Facebook vet Leo Olebe to lead gaming partnerships

2 years ago

Leo Olebe has found a new gig at Xbox. The exec who led gaming divisions at Facebook and YouTube has joined Microsoft's console brand, where he…

TikTok’s brand partners can now use audio clips recorded by prominent creators

2 years ago

TikTok is packaging its creators' quotable lines as prerecorded soundbites for brands. The video app has added Voice Clips from six influential…

Top 5 Branded Videos of the Week: Giant cat robots and fish UFOs, oh my

2 years ago

Super Bowl LVIII offered a multitude of opportunities for creators. Some showed up during commercials while others attended the game…

MrBeast lands deal with Amazon to produce TV series with 1,000 contestants and a $5 million prize

2 years ago

MrBeast has closed a reported $100 million TV deal with Amazon Studios to produce Beast Games, a reality TV series…

Pocket.watch appoints YouTube Kids exec Lauren Glaubach to its board

2 years ago

Pocket.watch already works with some of the most prominent family creators on YouTube, and with its latest board appointment, it's continuing…

Skillshare acquires student-instructor connection platform Superpeer

2 years ago

Skillshare—the learning platform that's a frequent sponsor of YouTube videos and which has increasingly worked with content creators to promote…

China vehemently opposes a forced TikTok sale, but potential buyers are already lining up

2 years ago

If the U.S. House of Representatives gets its wishes, it will force ByteDance to sell off TikTok -- but China isn't buying that…