TikTok’s favorite dermatologist has launched his own skincare brand

Dr. Muneeb Shah is parlaying his social presence into a line of skincare products. The board-certified dermatologist has revealed Remedy, which is launching with a trio of nutrient-packed products.

On platforms like TikTok, Shah is known as the DermDoctor, and he has accumulated more than 18 million followers by offering his takes on everything from exfoliation to skin tags to that Michael Cera Super Bowl commercial. Now, the face of the Doctorly channel is giving a ringing endorsement to Remedy, which offers creams that can clear up common skincare issues. The brand’s first three products target dark spots, large pores, and dry lips, respectively.

In a video introducing Remedy, Shah said that his skincare products are “loaded with beneficial ingredients” and catered to the needs of his followers. “I could not do this without all of you,” he said. “I wouldn’t have the platform to launch a brand, and I chose what products to launch based on your feedback.”

@dermdoctor Remedy is finally here @Remedy Science #remedy #skincare ♬ The Champion – Lux-Inspira

Remedy products can be found through Shah’s digital storefront, where they are offered alongside other products the doctor recommends. Prices range from $16 to $38, and Shah made sure that his skincare line would be affordable for a wide range of buyers. “If I turned around and launched a $70 product or $100 product or a $200 product, we’d sell it, and maybe it would even be easier to sell because we would have better margins, but it would be disingenuous,” he said.

According to Business of Fashion, Remedy is funded by an anonymous angel investor. The brand’s upcoming releases will include products that address issues like hair loss and dark circles under the eyes.

As he continues to build his profile on TikTok, Shah continues to operate his dermatology practice. He is part of the team at Hudson Dermatology & Laser Surgery.