Beauty sales neared $1 billion on TikTok Shop last quarter, but not every brand is a winner

3 days ago

On TikTok Shop, beauty brands are booming, but which purveyors of cosmetic items are doing the most business? That's one of…

A new studio is producing creator-led originals. Up first: A Tubi game show.

3 days ago

Who knows more, a drag queen or a bro? That is one of the many questions that will be answered…

Top 5 Branded Videos of the Week: A clean World Cup sweep

4 days ago

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with…

Arizona State University breaks barriers with a BA in content creation

4 days ago

Collegiate undergrads are eager to study the psychology, craft, and business of the creator profession. Arizona State University is the latest school…

Zohran Mamdani and creators are popular for the same reason: candor

4 days ago

On July 27, the office of New York City Mayor Zohran Mamdani published a short video that imagines some of the city's…

After hosting another hit concert, Roblox gets more music rights for creators

4 days ago

Roblox wants to be more than just a game-building platform. It wants to become the place you go to hear hit…

YouTube Premium subscribers will get Peacock for free thanks to a first-of-its-kind deal

5 days ago

YouTube is the U.S.'s biggest streaming platform. And while some competitors are out to beat it, one has decided to…

MIPCOM Cannes is bringing in microdramas

5 days ago

When we chatted with MIPCOM Director Lucy Smith in January about the long-running TV trade show's plans for 2026, she…

How do you sell perfume to men? Jean Paul Gaultier is doing it on Twitch.

5 days ago

As the "enfant terrible" of haute couture, Jean Paul Gaultier has given us Madonna's cone bra, the costumes from The Fifth Element,…

Have you heard? MrBeast ties the knot and Theorist Media pushes for a union.

1 week ago

Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more…