YouTube’s uninterruptive “side-by-side” live streaming ads have been spotted in the wild

2 months ago

YouTube is testing a new ad format that reinforces the platform's mission to make its live streams more seamless. The…

The NHL wants to capitalize on Heated Rivalry’s fandom success

2 months ago

Hot hockey players are driving more views for the NHL--and we're not just talking about the real guys out on…

France’s national public TV broadcaster is bringing the news to YouTube

2 months ago

France Télévisions is serving the increasing number of consumers who get their news from social media. The Paris-based company, which…

MrBeast’s former Head of Creative files suit against his company, alleging “boy’s club” culture of sexual harassment

2 months ago

MrBeast's former Head of Creative has filed suit against his company, alleging she was sexually harassed by coworkers and clients,…

Threads thinks live chats can bring users closer to culture. It’s using the NBA playoffs as a case study.

2 months ago

Second-screen scrolling is now a mainstream phenomenon, and Meta wants to bring more of that activity to Threads. To wit, the tech giant…

Visa’s U.K. “creator card” aims to combat cashflow issues while upping TikTok Live payouts

2 months ago

Creators based in the U.K. can now take advantage of a banking solution that serves their unique financial needs. Visa has…

Viral Nation says it’s using AI to ensure a safe ecosystem for brands–and put more money in creators’ pockets

2 months ago

We are firmly in the age of Claude and ChatGPT. Seemingly every business is using AI--whether that means developing new…

Iron Lung made $50M. Should be easy for Markiplier to put it up for sale on YouTube, right?

2 months ago

When Markiplier's self-made (and self-funded) Iron Lung adaptation cranked $50+ million in theaters, it was easy to assume he'd eventually…

STEM creators are working with researchers in all 50 states to showcase ‘Science Across America’

2 months ago

The United States is celebrating its 250th birthday this summer, and a group of creators is turning that milestone into…

The Indian government says it wants to crack down on fake news. Critics worry it wants to censor content creators–and everyone else.

2 months ago

The Indian government is proposing that content creators and other social media users should be governed by the same "code…