YouTube’s pause-vertising is here

2 years ago

Next time you pause a YouTube video you're watching on a TV screen, you might see something new pop up:…

60% of OnlyFans creators’ revenue comes from single purchases, not subscriptions. Can SFW platforms learn from it?

2 years ago

OnlyFans is known for the subscription side of its business, where people--much like they do on platforms like YouTube and…

The shutdown of a Russia-backed media company raises new questions about political influencers

2 years ago

Tenet Media has shut down. Will the conservative media company serve as a cautionary tale during the so-called "influencer election" of…

International creators are crushing it on YouTube. Now they can use non-English handles.

2 years ago

YouTube is inviting its international community to choose a new moniker. Back in June, the platform expanded its Handles to enable usernames in…

Want to comment on a trending YouTube Shorts clip? Now you can ‘Add Yours’ in response.

2 years ago

A feature that fosters collaborations among the Shorts community is now available for all YouTube users. The platform has expanded access to the 'Add…

Influencer marketing firms unite as gen.video acquires Bounty

2 years ago

More consolidation is coming to the influencer marketing industry. The firm gen.video, which has worked alongside brands like HP and Nike on creator-driven…

Roblox’s new Shopify partnership shows it’s still making the metaverse happen

2 years ago

Roblox makes billions of dollars a year selling virtual items like avatar skins and digital house decor, much of which…

Is Snapchat good for your mental health?

2 years ago

Humans have been trying to figure out whether social media is a good thing since, well, the dawn of social…

Marques Brownlee wins frisbee world title, returns to YouTube in time to cover the new iPhone

2 years ago

Marques Brownlee's September is off to a busy start. The tech review took a brief break from his MKBHD YouTube…

MTV’s VMAs look to next generation with WhatsApp voting, TikToker cameos

2 years ago

MTV's Video Music Awards (VMAs) will return on September 11, and the 2024 iteration of the show will engage with digital audiences in…