NIL hype helps ‘EA College Football’ score 6.5 million players in 2024

2 years ago

Name, image, and likeness (NIL) deals have officially revived a beloved video game franchise. During a call with investors, Electronic Arts (EA)…

YouTube wants creators to share the Hype

2 years ago

The 2024 edition of the annual Made On YouTube presentation included a typical assortment of product announcements. YouTube's upcoming features include…

YouTube CEO says “product innovation” — not an ad monopoly — is the key to Google’s business

2 years ago

YouTube's CEO is using his experience in the digital ad market to defend his employer's contested practices. During his testimony…

Patreon is finally trying to establish a network effect

2 years ago

Patreon has a lot of competition these days. Back when it launched in 2016, it was one of the only…

Creators, tech firms, and Barack Obama are out in full force on National Voter Registration Day

2 years ago

September 17 is National Voter Registration Day, and big names in the creator economy are showing out to ensure the…

Snapchat puts the spotlight on video content with TikTok-y redesign

2 years ago

Snapchat doesn't seem to know whether it wants to be considered a social media platform or not--but either way, it…

MrBeast’s leaked production guide is a reminder that YouTube’s top creator does things his own way

2 years ago

As controversy continues to swirl around MrBeast, the secrets of his production pipeline are being revealed to the public. A leaked…

MrBeast, Logan Paul, and KSI want Lunchly to be the hottest new thing in the school cafeteria

2 years ago

The forces behind two major consumables brands are going into business together. MrBeast's Feastables is teaming up with Logan Paul and KSI's Prime Hydration to establish Lunchly, a…

Top 5 Branded Videos of the Week: Men vs. women, Madison Square Garden, gas station meals

2 years ago

Since we started tabulating our Gospel Stats Weekly Brand Report, MrBeast has occupied the #1 position more often than any other…

Location-obsessed creators put GeoGuessr on the map

2 years ago

The GeoGuessr community is becoming seriously competitive, and drawing serious viewership. The "where in the world are you?" video game…