Chipotle is looking for the next Keith Lee

2 years ago

National Quesadilla Day is providing Chipotle with an opportunity to deepen its relationships in the creator world. For the September 23 celebration, the Tex-Mex chain…

Sony’s new kids hub could become the biggest thing on YouTube

2 years ago

Children's content on YouTube is currently in the midst of a gold rush, and Sony is taking advantage. The entertainment company has…

Should YouTube introduce revenue-sharing for reaction content?

2 years ago

For as long as there's been content online, there have been pirates. Creators' content is constantly stolen, and there are…

TikTok is a growing holiday shopping hub for Gen Z, but some zoomers wish the app didn’t exist

2 years ago

Gen Z's relationship with platforms like TikTok is more complicated than it seems at first glance. In the past three weeks, two…

Twitch invites its community to drop into ‘The Glitch’ in ‘Fortnite’

2 years ago

Twitch has a new entry in the world of Fortnite -- and this one rhymes. The Amazon-owned streaming hub has announced The Glitch,…

Creators’ viewers can be big spenders. LTK is driving $5 billion a year catering to them.

2 years ago

We all know creators can make full-time careers out of content, and some can pull a substantial income doing it.…

iShowSpeed got one million concurrent viewers in one of Asia’s most creator-obsessed countries

2 years ago

iShowSpeed's tour of Southeast Asia has certainly been eventful. Amidst a flurry of passionate crowds and over-the-top stunts, the creator…

French YouTuber Inoxtag just sold 350,000 movie tickets in 24 hours

2 years ago

If you had 365 days to whip yourself into shape to climb Mount Everest, could you do it? That's what…

Do newsletter writers want to be streamers? Substack is going to find out.

2 years ago

We can now add Substack to the list of companies that are courting streamers. The publishing platform has introduced a live video…

MrBeast hit with class action lawsuit from ‘Beast Games’ contestants

2 years ago

Five Beast Games contestants have filed a class action lawsuit against MrBeast's limited liability corporation MRB2024 and Amazon for alleged…