YouTube brings awareness to important issues, but can it compel viewers to take action?

2 months ago

If you've ever watched a silly animal video on YouTube, then you're one of millions of people who have engaged…

“In the Mix” shows off TikTok’s pop music power. What can it do as a podcast?

2 months ago

On two separate occasions, TikTok has put together live music performances headlined by A-list pop acts. The first of those shows, subtitled…

New report dives into YouTube’s “pester power,” which converts kids’ requests into purchases

2 months ago

YouTube isn't just the most popular entertainment destination among Generation Alpha -- it's also the most important platform for brands that want…

YouTube’s first video belongs in a museum. Now it’s in one.

2 months ago

As YouTube celebrates its 20th birthday, it has become a cultural emblem, and a major museum is recognizing the platform's important…

Snapchat pledges to “unlock scalable creator revenue” with new Subscriptions product

2 months ago

Snapchat has a new revenue stream for its creator community, and it will look familiar to anyone who's active on Twitch.…

Spotter is bringing its Showcase back to New York to build buzz around “Creator TV”

2 months ago

With upfronts season on the horizon, Spotter is shining its light on the showrunners who are emerging out of the social video…

Crocs’ new sales strategy? A five-part microdrama

2 months ago

Microdramas are on the cusp of something in the U.S. The vertical scripted shorts are at the center of an…

Night raises $70 million to “build, operate and acquire businesses embedded in internet culture”

2 months ago

Night, the Dallas-based talent management company that reps creators like Kai Cenat, Sam & Colby, and Safiya Nygaard, has raised…

Apple was a video podcast innovator. Now it’s getting with the times.

2 months ago

Everyone's doing video podcasts these days, and Apple is hopping aboard the bandwagon. The company that played an integral role in the development…

Top 5 Branded Videos of the Week: Blueberries, superjets, and Polymarket

2 months ago

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with…