Top 5 Branded Videos of the Week: Blueberries, superjets, and Polymarket

Welcome to our rundown of the most-watched branded YouTube videos of the week.

We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.

And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here. You can also download our YouTube 2025 Sponsorship Landscape Report here.

Sometimes we see folks who aren’t in our industry flatten everything on YouTube (and TikTok, and Instagram…) down to “content,” with the implication that it’s all homogenous–just one big digital blob. But you know that’s not true. And this week’s Gospel Stats Brand Report shows the diversity of what “content” is in this great year 2026.

Up top we have a family vlogger beating out MrBeast with the power of blueberry. Then there’s a Minecraft mod-making company working with a longtime gamer. Then? One of the wildest collabs we’ve seen, with the Air Force, MGM, Newsweek, and more teaming up to race a supercar against an F-16. And last up, a look at Polymarket, which has zeroed in on the audience it wants to charm.

Check ’em all out right here:

#1 That Wasn’t Fair… Until Mom Fixed It 🫐
Channel: Diary of 4
Brand: Ella’s Forest
Views: 33,806,406

As you’ll know if you’re a regular reader of this feature (or, let’s be honest, just a casual YouTube browser), it’s a rare day when someone beats MrBeast for views. But Diary of 4 did it–with a 26-second Short about blueberry powder.

Much like other advertising Shorts we’ve seen, this video has a plot that’s bent around the product–in this case, “Wowder” from organic blueberry farm + company Ella’s Forest. The Diary of 4 kiddos and mom act out a storyline where only one kid gets blueberry yogurt, and the other gets plain. Wow! Unfair! But, unlike other inequalities, this one is easily solved with a few scoops of the sponsoring product.

It’s a cute video, but nothing groundbreaking. So what sent it skyrocketing past MrBeast’s viewcount? Possibly the overall power of Diary of 4’s channel, considering they bring in between 2 and 5 billion views per month.

#2 Survive 99 Nights, Win $99,000
Channel: MrBeast Gaming
Brand: Whatnot
Views: 24,101,432

Ah, MrBeast Gaming. Where he runs challenges that would be just a little big illegal in real life. While MrBeast’s main channel sets the viewcount ceiling for YouTube in general, he also capitalizes on the gaming niche by keeping track of what’s hot on platforms like Minecraft and Roblox.

For this video, it’s a creator-vs-creator showdown in Roblox game 99 Nights in the Forest, which has over 24 billion visits and nearly 300,000 concurrent players at any given time. The game alone is catnip for YouTube views, but this is MrBeast, so obviously there’s also a ridiculous amount of money involved. ($99,000, to be exact, with the winning creator splitting it amongst their subscribers.)

Most of MrBeast’s recent videos have been sponsored by his own companies, like Feastables and Lunchly, but this one is part of a new sponsorship with live selling/buying site Whatnot. That partnership will crescendo with MrBeast’s very own Whatnot stream on Super Bowl Sunday, where–you guessed it–he’ll be giving out $1 million to viewers.

#3 POV: You’re a Minecraft Baby Chicken | CREATIVEMODE
Channel: McBigness
Brand: CreativeMode
Views: 13,178,144

Speaking of Minecraft…We dig it when brands know exactly which creators would give them genuine endorsement. Often that’s with companies reaching out to YouTubers who are tradespeople, experts, and even fellow business owners in their field.

Here we have Minecraft YouTuber McBigness and CreativeMode, a platform that lets gamers make their own Minecraft mods without using nitty-gritty code. With core Minecraft visuals and trending music, this Short is both bait for the meme crowd and an ad for CreativeMode’s capabilities, so it targets casual gamer viewers and CreativeMode’s potential next customers. Smart–and working out for both McBigness and brand, with more than 13 million views.

#4 I Raced a Thunderbird | Putting Blind Trust to the Test with America’s Team
Channel: Unconventional, Air Force Thunderbirds, ACCNEWSTV, MGM RESORTS, RTR Vehicles, Newsweek
Brand: MGM Resorts
Views: 10,151,420

OK, we’ll spoil a little for this one: No, a car can’t outrun a jet. But it really is something to watch it try. This video is a major effort–just look at the official list of entites that participated. You have the Air Force Thunderbirds, Newsweek, sponsor MGM RESORTS, and more, all pulling together to put a beast of a hot rod on a runway next to an F-16.

Once, these were the sort of spectacles you’d expect to see on a Sunday night TV special, stretched out over an hour stuffed with commercial breaks. Now? They’re on YouTube, racking up millions of views, and the advertisement is baked in. What a wild world we live in.

BONUS #2,315 We’ve Never Seen A Team Like The Hornets
Channel: 6Man
Brand: Polymarket
Views: 64,939

Our bonus video this week is sponsored by Polymarket, which wants viewers to know that it is the world’s largest prediction market (a claim/slogan that it officially trademarked). The site, which lets users place wagers on virtually anything and is reportedly “rife with insider betting,” just teamed up with Substack. In a statement about that partnership, Polymarket said it chose to deal with Substack because “journalism is better when it’s backed by live markets.”

Well, no live markets here, but we do notice a line-go-up trend with the YouTube channels Polymarket is sponsoring. It paid for five videos this week, and those videos fall neatly into two categories: (1) sports (2) own the libs. The above video is the most-viewed this week, and one of three sports-related uploads. The other two Polymarket-backed videos are New Alex Pretti Footage Just Shattered Liberal Narrative of ICE Shooting from The Rubin Report, and What Really Happened To The Golden Globes from Russell Brand.

Clearly Polymarket is going after a specific audience here. The question is, does that audience have the cash to keep feeding its betting pools?

…and there’s a lot more data where that came from. If you like our Weekly Top 5, you’ll love everything else Gospel has to offer. Start with our newly released YouTube 2025 Sponsorship Landscape Report, which you can download right here.