“We didn’t anticipate how strong the IP had become”: How EYstreem’s Spawnpoint Media is building global brands on YouTube

2 months ago

These days, with YouTube and TikTok the entertainment space for all ages, one-third of kids want to be content creators…

Talent agency CAA and equity partner TPG launch company to spend $250 million on creator companies

2 months ago

CAA and TPG want in on the creator economy spending spree, so they're linking up to launch a company that…

2026 Creators In Action benefit gala to honor Colin and Samir, Whalar Group Co-Founders

2 months ago

On September 14, creator economy professionals will gather in Venice, California to celebrate a handful of industry luminaries while simultaneously…

YouTube has revealed its lineup for soccer’s biggest stage. Who will take home the Creator Cup?

2 months ago

One day before the first match of the 2026 FIFA World Cup, a YouTube blog post revealed the creators who…

On a new channel, Mister Rogers is now YouTube’s neighbor

2 months ago

It is indeed a beautiful day on YouTube, because Mister Rogers has taken up residence on the platform. The sweater-clad…

Accenture’s acquisition of Whalar brings a global consulting firm into the creator economy

2 months ago

Accenture is making a big move in the creator economy. The global consulting firm, which reported $18 billion of quarterly…

After eight quiet months, Kai Cenat returns with a magical trailer for Streamer University 2026

2 months ago

Since the conclusion of Kai Cenat's month-long Mafiathon 3 event last October, his Twitch account has been dormant. His 20…

Spotify reportedly wants to nail down streaming rights for music festivals

2 months ago

Spotify isn't stopping with The Breakfast Club. The platform's recent deal to air Charlamagne tha God, DJ Envy, Jess Hilarious,…

Want to meet up with creators at Cannes? Here’s a list of who’s going–and how to get in touch

2 months ago

Later this month, thousands of people from across the advertising industry will pour into Cannes, France, for the 73rd annual…

TikTok and Sundance team up for microseries writing program

2 months ago

Search traffic, restaurant discovery, travel booking, fintech . . . What isn't TikTok into? Add another one onto the pile:…