Amazon brought ads to Prime so it could fill them with shoppable links

2 years ago

In September 2023, Amazon announced that it would begin showing ads on Prime Video in 2024. Amazon's SVOD service was one of…

Reach is the most important metric for influencer marketers, and Instagram Reels is the place to get it

2 years ago

eMarketer has come through with the latest raft of data from the creator economy. This time, the firm formerly known as Insider…

As Twitch removes limit on Israel and Palestine signups, are its debates about to get fiercer?

2 years ago

On Twitch, a fraught situation could soon get even messier. As the platform's streamers engage in intense debates about Middle East…

Netflix just closed its AAA game studio

2 years ago

The video game industry is having a record-bad year, with more than 10,000 layoffs in the first half of 2024…

Issa Rae is turning Tubi into a showcase for creators “on the cusp”

2 years ago

13 years after premiering the first season of her web series The Misadventures of an Awkward Black Girl, Issa Rae is helping…

Music promoters are paying to put songs in TikTok videos. The FTC says creators might not have to disclose those deals.

2 years ago

The Federal Trade Commission does not play around when it comes to creators disclosing paid promotion in their videos. As…

The hot new messaging app has Gen Z in a Daze with 156,000 pre-launch sign-ups

2 years ago

Is a potential iMessage and WhatsApp killer lurking on TikTok? That's where Daze, a messaging app slated for a November 4 launch, has built…

Recess Therapy’s new series features celebrity substitute teachers (and more cute kids)

2 years ago

Many kids rejoice when they learn that they'll have a substitute teacher for the day, and Recess Therapy is making that news…

Top 5 Branded Videos of the Week: Copycats, kicks, and underground cities

2 years ago

Since we started tabulating our Gospel Stats Weekly Brand Report, MrBeast has occupied the #1 position more often than any other…

YouTube’s new program teaches teens how to recognize AI content

2 years ago

YouTube has a lot of power when it comes to misinformation. After the 2020 election, we saw that when YouTube…