The NBA’s “most expansive creator program” tips off with Kai Cenat collab

2 years ago

Ahead of the NBA's opening night on October 22, the association has announced its influencer marketing plans for the upcoming season. An…

Markiplier starred in a Prime Video exclusive. Why isn’t Amazon promoting it?

2 years ago

Correction: The original version of this story stated Amazon picked up the rights to The Edge of Sleep. Markiplier later revealed Amazon…

Have you heard? iShowSpeed gets a play button, Druski gets a movie, and the Costco Guys get buckets.

2 years ago

Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more…

Jake Paul is opening 25 sports bars

2 years ago

While his brother has chosen to try building off-social-media-platform wealth by starting food & bev companies like Prime and Lunchly,…

Ted Sarandos says Netflix is the home of storytellers. YouTube creators might not agree.

2 years ago

YouTube has become Netflix's biggest rival in the streaming wars. The latter company's Co-CEO thinks that his platform's superlative stories are still…

With the “influencer election” around the corner, creator factions are digging in

2 years ago

With only a few days to go before Election Day arrives on November 5, political campaigns are still doing what…

Fundmates adds $30 million to the creator economy’s financial services empire

2 years ago

YouTube content has come a long way from Me at the zoo, and though the lo-fi video style has seen…

Fourth time’s the charm: Triller’s IPO is officially complete

2 years ago

A company that rose to prominence during the pandemic as a potential TikTok rival has officially completed its IPO. Triller,…

What happens when brands adopt creators’ winning content strategies?

2 years ago

Reaching ad-averse consumers is harder than ever, and some savvy brands have realized that working directly with creators is a…

Dhar Mann adds scares to moral lessons with star-studded Halloween series

2 years ago

Dhar Mann already delivers the most popular ethical lessons on YouTube. Now, he's adding a frightful twist to his moralizing. The…