A business insider wants to make high-quality, evergreen videos. Can he turn a profit?

2 years ago

In the era of generative AI, it's easier than ever to churn out automated, low-quality videos that make a quick…

YouTube wants fans to convert cash to Jewels to reward vertical live streamers

2 years ago

YouTube is following through on its plan to ape one of TikTok's most lucrative revenue streams. After announcing an on-platform currency called Jewels during…

Spotify unlocks “premium video revenue” with revamped creator monetization program

2 years ago

Spotify has become much more than an audio streaming service, and it is rolling out new revenue streams to reflect that…

Netflix now has 70 million subscribers watching its ads

2 years ago

Two years after launching its first ad-supported subscription tier, Netflix is sitting pretty. In a blog post, Netflix President of Advertising Amy Reinhard revealed…

Trump wants to overturn the “divest-or-ban” TikTok law (and get props from Gen Z along the way)

2 years ago

Here's a lede that should surprise no one: Donald Trump wants to overturn a law signed by Joe Biden. As the president-elect…

TikTok is making its biggest holiday shopping push yet. Nicki Minaj and the D’Amelios are helping.

2 years ago

The 2024 holiday season will be a pivotal moment for TikTok's ecommerce ambitions in the United States, and the app is…

Maxx Chewning has a smart strategy for his creator product: Selling his company to Hershey’s

2 years ago

Between the MrBeast Burger lawsuit, the Prime Hydration government probe, and the Lunchly mold situation, there has been a lot…

Creators have launched their versions of ‘Shark Tank’. Two of them just got funded on the original version.

2 years ago

The trend of creator entrepreneurship has reached Shark Tank. On the long-running U.S. version of the fundraising program, influencer power couple Alix…

YouTube wants the British government to support creators

2 years ago

YouTube believes that its creator community in the U.K. deserves some high-level support, so it's preparing to take its talking points…

Top 5 Branded Videos of the Week: JD Vance, PewDiePie, and “the internet’s oldest lie”

2 years ago

Since we started tabulating our Gospel Stats Weekly Brand Report, MrBeast has occupied the #1 position more often than any other…