Brands running ads on TikTok will now get official Nielsen performance data thanks to a new partnership—but will that data…
As movie marketing budgets swing toward creation platforms like Roblox and Fortnite, Meta is trying to figure out how it can pull…
As Twitch is potentially dealing with its own adpocalypse, CEO Dan Clancy just confirmed some streamers are earning less revenue…
A new YouTube TV channel recognizes the popularity of ambient videos on the internet. By flipping over to YouTube TV Zen, viewers…
Phil Ranta, a veteran executive in the creator industry, says he made $1.21 from 507 impressions on a Facebook ad…
Instagram is bringing more interactivity to its Broadcast Channels. Within that bulletin board-style format, creators will now be able to share Prompts with their…
The first season of MrBeast's ambitious and controversial series Beast Games is due out on December 19, and the projects promotional tour is bringing…
One day after YouTube revealed its top creators and topics of 2024, TikTok followed suit with its own look back at the…
With winter holiday shopping well underway, creators are uploading thousands of sponsored videos and posts across digital platforms like YouTube…
While some people still spend their Black Friday mornings at storefront entrances, waiting to fistfight over flatscreen TVs, millions are…