India’s YouTube obsession is turning rural villages into creator hotspots

1 year ago

Tulsi, a small village in the Indian state of Chhattisgarh, has become its nation's answer to Greenville, North Carolina. Though it…

As a ban still looms, TikTok talks up its economic impact: 7.5 million businesses, 28 million jobs

1 year ago

As the will-it-won't-it vibe around the potential TikTok ban continues, with Donald Trump saying he'll "probably" extend owner ByteDance's deadline…

Creators are making premium shows on their channels, so Spotter is giving them their own upfront

1 year ago

There's a new event putting a digital twist on the traditional upfront model. Creators like Colin & Samir, MrBeast, Rebecca Zamolo, Kinigra Deon, Dude…

MrBeast’s investor pitch deck shows why he’s shifting his focus to Beast Industries

1 year ago

Want to know why MrBeast is trying to raise a funding round that would value his company Beast Industries at $5 billion? Just take…

YouTube thinks a more human touch will cut down on demonetization mistakes

1 year ago

YouTube's automated content review systems are a frequent cause of complaints from content creators. Those systems help review the millions…

Best Buy will make creator storefronts its new points of sale

1 year ago

Best Buy is partnering with influencers to launch a feature that looks to spruce up the brand's digital shelves. The new…

Washington’s attempted ban is helping TikTok Shop become big business in Mexico

1 year ago

If the U.S. divest-or-ban law goes into effect and forces TikTok offline in the United States, some brands will plan to go…

Top 5 Branded Videos of the Week: MrBeast, Elon Musk, alien bugs

1 year ago

Our latest Gospel Stats Weekly Brand Report brings back MrBeast, who--as usual--is unchallenged in spot #1. Hard to compete with someone who…

Instagram is sliding into your DMs with 20 new features

1 year ago

One of Instagram's simplest products is becoming a major area of emphasis. The app's direct messages have received approximately 20 new…

Game studios have helped make Roblox a multibillion-dollar business. Are they getting squeezed out?

1 year ago

Roblox is now a multibillion-dollar business, having turned over nearly $4 billion in 2024 alone. And a significant part of…