Turns out Gen Z doesn’t like video podcasts. Now what?

1 year ago

If you've been anywhere near YouTube or Spotify in the last year, you probably know they're both trying very hard…

Twitch is getting backlash for its bans (and unbans). CEO Dan Clancy stepped in to explain why things are “tricky.”

1 year ago

Twitch has a contentious history with bans. It used to ban streamers without telling them why, and--unlike on most platforms--its…

Amid an executive exodus, TikTok is negotiating with burned-out employees

1 year ago

Three current TikTok staffers told BI that they felt that accepting a PIP instead of severance was rare at the…

Creators earned over $2 billion on Facebook in 2024. Stories monetization will take earnings even higher.

1 year ago

Meta is opening up a new revenue stream for Facebook creators, and this time, the opportunity to make money comes on Stories. An expansion…

YouTube wants brands to run campaigns on Shorts, where logged-in viewership is up 25% year-over-year

1 year ago

Despite the rapid growth of the Shorts content, YouTube believes its TikTok-style format still has untapped potential -- and it has the data…

As creators disrupt the skincare business, MoistCr1TiKaL’s cheeky soap brand is cleaning up

1 year ago

Charlie White, the creator known online as MoistCr1TiKaL, has long been skeptical about creator products. In recent months, however, White has…

Can old TV shows find a Netflix Effect on YouTube?

1 year ago

An attempt to revive a bygone television spinoff is also a novel twist on a common marketing tactic. In recent…

Fixated, which reps creators like Sketch and the Botez sisters, lands $12.8 million funding round

1 year ago

A creator management firm is fixated on its future growth, and it has locked in the funding that will drive…

Substack passes 5 million paid subscribers. Welcome to the new world of journalism.

1 year ago

Newsletter platforms are changing the face of journalism and achieving subscriber milestones along the way. Substack, the home of more…

Reddit is the internet’s fastest-growing social media site. Why?

1 year ago

If you had to guess what social media site is growing faster than the rest, which would you pick? TikTok?…