College is a great place to be a creator, so Gen Z is chasing scholarships on TikTok

1 month ago

Where do Gen Z students look when searching for scholarships they can apply for? According to a new study, TikTok has become an important…

Top 5 Branded Videos of the Week: “Can you hear me now?”

1 month ago

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with…

YouTube just made a Shorts deepfake machine so creators don’t have to be in their own videos

1 month ago

Hey YouTubers! Do you want to be rid of the pesky chore of actually appearing in your own videos? Well,…

Have you heard? Gaming Historian says so long, Ms. Rachel sells shoes, and TikTok ad exec moves on.

1 month ago

Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more…

NAB Show wants to be the meeting ground for creators and legacy entertainment: “These two segments have so much to offer each other right now”

1 month ago

Back in 2024, the National Association of Broadcasters recognized the importance of content creators by carving out a dedicated gathering…

Hoorae returns to Issa Rae’s web series roots with “Screen Time” microdrama

1 month ago

Too much screen time can be a dangerous thing, and Hoorae is taking that idea literally. The media company led by actor,…

Kylie Jenner brings “star power and aura” to hydration product k2o, launched in tandem with Night

1 month ago

The latest product backed by Night's venture studio emerged out of a partnership between the creator management firm and the fifth…

Hollywood has a lot to learn from creator animators (and their IPs), YouTube says in latest Culture & Trends report

1 month ago

Indie animation is flourishing on YouTube. From the pop culture juggernaut that is The Amazing Digital Circus, to star-studded Hazbin…

Khaby Lame’s $975 million stock deal isn’t looking nearly as lucrative as advertised

1 month ago

In January, TikTok star Khaby Lame announced a partnership that would test the viability of his personal brand on the stock market.…

On new channel, Technoblade’s dad will sustain his son’s lasting impact

1 month ago

Viewers who spend time in YouTube's Minecraft community have become familiar with the saying "Technoblade never dies." That phrase pays tribute to a…