Want to find creator FAST channels on Roku? A new hub is here to guide you.

For creators who live life in the FAST lane, a new content hub will serve as a valuable discovery engine. Roku, one of the leading providers of free, ad-supported TV (FAST), has announced a creator hub stocked with the biggest names from platforms like YouTube and Twitch.

According to The Hollywood Reporter, which cited Roku Media Head of Content Lisa Holme, Roku will support its new hub by adding to its library of creator channels. Licensed content from tastemakers like iShowSpeed, Jesser, and the Stokes Twins will join the offerings that can already be found (for free) on the Roku Channel.

Roku, like many media companies in the streaming space, is hungry for closer relationships with creator communities. That desire is driven by statistical trends; earlier this year, Tubi found that 67% of consumers believe creators to be more authentic than traditional TV programs.

YouTube’s free viewing experience brought many creators (and fans) to its shores in the first place, so the streaming services that can offer free, ad-supported viewing to millions of users are well-positioned to push into creator content. Tubi has built a deep lineup of creator-led originals, while Roku used a Jellysmack partnership to add more creator channels to its library.

Those earlier deals built a base of creator FAST channels on Roku. Big names that can be found on the new creator hub include MrBeast, the gamer Preston, and Hot Ones interviewer Sean Evans. The latest licensing agreements will bring even more variety to Roku’s creator lineup, and the hub will even connect to other streaming services. For example, a Peacock reality show featuring influencers will be available next to a Roku channel from someone like MrBeast.

“We want to make sure that we have a good selection of anything that a consumer wants to watch,” Holme told THR. “We just have seen the search traffic for this type of content, and for specific creators, and for genres of creator content has gone up. The goal is to just make it easier for them to get to, since we already know they’re looking for it.”

With the new hub, Roku users can get to the creator content they covet, while those creators get access to viewers who might not be active on YouTube. The result will be mutually beneficial growth for both Roku and creators who want to go FAST.