Welcome to our rundown of the most-watched branded YouTube videos of the week.
We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.
And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here. You can also download our YouTube 2025 Sponsorship Landscape Report here.
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MrBeast has built his platform on big acts of charity, but this might be one of his biggest yet…
And, in the rest of this week’s Gospel Stats Brand Report, we have Shorts sponsored by Google, personal care company Based, and beauty brand Ulta, wrapping up with a taste of Christmas in August.
Check it all out below:
#1 I Granted 100 Kids Their Biggest Wish!
Channel: MrBeast
Brand: Disney
Views: 59,042,105
A private meet-and-greet with Stray Kids. An unlimited shopping spree in a gaming store. A trip to Hawai’i to meet The Rock and Auliʻi Cravalho. Swimming with a whale shark. And, of course, a full day at Disney with the park all to yourself.
These are just some of the wishes MrBeast granted to 100 sick kids in this Disney-sponsored video. While we don’t usually give spoilers, we’ll say he also caps off this upload by making a $6.5 million donation to Stand Up To Cancer, and urges his 513 million subscribers to help contribute more if they can.
We don’t often see Disney sponsor YouTube content, but we can see why it wanted in on this particular project–and considering how popular a destination its parks are for Make-A-Wish kids and their families, we wonder if it’ll hit up MrBeast for more wish-granting in the future.
#2 Your emcee has arrived ?Join me at The Auction by Google Play #GooglePartner #GoPlay
Channel: Quenlin Blackwell
Brand: Google Play
Views: 12,351,034
We just wrapped the World Cup with YouTube as a major media presence. Now it’s headed to San Diego Comic-Con, with an activation/installation inspired by its app store Google Play.
As you might expect, the whole thing is gamified. People can traverse the installation and earn tokens through various means, then splurge during an auction for hot-button collectibles, merch, and gamer swag. Quenlin Blackwell is the auction’s emcee and promo pro, and spends this 51-second Short walking viewers through what they’ll see if they’re headed to San Diego.
She also makes a point to say that anyone who’s not able to make it to Comic-Con can earn rewards online–which we’re guessing plays (no pun intended) into Google’s ultimate plan of getting more people to engage with its mobile game-dispensing app.
#3 Turning my Moms Straight Hair Curly ????????
Channel: Manuel Enrique
Brand: Based
Views: 10,489,248
Challenge YouTuber Manuel Enrique has luscious locks, and is convinced he got them from his mom. But she swears she has straight hair.
That’s where sponsor Based comes in. It set Enrique up with a full routine of curl-defining products, from shampoo to activator, to see if his mom’s hair is as straight as she thinks.
We’re not sponsored, obviously, but take it from someone with ringlet curls: what products you use makes all the difference.
Based went beyond Enrique’s experiment: This week, it also sponsored videos #1197, #1740, and #2469.
#4 Lollapalooza GRWM ???
Channel: AlishaMarieVlogs
Brand: Ulta
Views: 8,313,298
As the nerds flood to San Diego, Lollapalooza is pulling the music girlies, guylies, and nonbineys to Chicago for a four-day festival with nearly 200 performing artists. Like we saw with FIFA-sponsored videos around the World Cup, these events (and brands in their atmospheres) aren’t just courting creators with audiences in their niche; they’re also reaching out to lifestyle creators and inviting them to make their usual content with a twist.
AlishaMarieVlogs is teamed with Ulta here, but the video hinges on Lolla for timeliness–and clearly the strategy worked. Alisha and Ulta’s angle: If you’re about to go spend four days under the blazing sun (or, knowing Chicago, constant rain), here are the products you’ll need to stay cute, cool, and unsunburned.
Ulta also sponsored video #5 this week, another Lolla-themed Short from WithAmberNicole.
BONUS #3,154 I Turned Thrift Store Finds Into HIGH-END Christmas Decor!
Channel: Designed to the Nines
Brand: Factor
Views: 50,530
“Christmas in July” used to be a joke, but with how early retail stores are stocking jingle bell rocks these days, it’s basically the unofficial start of the holiday season. And Designed to the Nines (with support from meal kit maker Factor) is getting the jump on things with a budget-friendly bouquet of thrifty DIY projects she’ll use to decorate her house this winter.
Or, you know, this month.
…and there’s a lot more data where that came from. If you like our Weekly Top 5, you’ll love everything else Gospel has to offer. Start with our newly released YouTube 2025 Sponsorship Landscape Report, wfrom hich you can download right here.
