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This week might mark the end of CazéTV‘s run atop the Global Top 50, but if we are getting a new #1 next week, we should take a minute to celebrate the World Cup’s Brazilian sensation. An official broadcast deal with FIFA helped CazéTV collect 1.1 billion views during the week that ended with the World Cup final.
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At the conclusion of the tournament, CazéTV’s lifetime YouTube viewership surpassed 12 billion views. The creator born Casemiro Miguel was one of the World Cup’s big winners, but he wasn’t the only champion to take up residence on YouTube.
Here are three takeaways from the 2026 FIFA World Cup
And no, I’m not talking about the importance of fullbacks or the necessity of a good coach. These are the themes that defined YouTube Shorts as soccer took center stage across North America.
For starters, we learned that there’s no replacement for broadcast rights. Even as dozens of footballing channels inhabited our charts, the ones that soared the highest had access to match footage.
CazéTV falls into that category, and so does FIFA itself. The Swiss-based organization earned a #1 finish in our charts during the World Cup, and some of its uploads became instant viral hits. During the final week of the tournament, FIFA’s official YouTube channel got 681.9 million weekly views, which was the 5th-highest sum among all YouTube hubs across the globe. A video featuring iShowSpeed gave FIFA one last blockbuster before the World Cup’s conclusion.
Even though the official broadcasters got the biggest wins during the World Cup, the soccer rabbit hole went much deeper than you might expect. This leads us to lesson #2: Even channels with no sports background benefited from World Cup fever.
Indian family channels, for example, are usually distinct from the rest of the Top 50 channels. To fit the current cultural moment, however, creators like Koko & Golu donned jerseys and kicked balls around. In that particular case, a pivot to soccer content brought 371.1 million weekly views and a 38th-place finish in the Global Top 50.
Even Koko & Golu, however, couldn’t keep up with Mischief Time, which leads us to our final conclusion: Human creators can’t stave off AI forever. Though humans were YouTube’s biggest stars during the 2026 World Cup, Mischief Time’s tremendous growth over the past six months showed that AI-generated representations of famous soccer players may be the way of the future.
Data via Gospel Stats
With help from AI Haaland, AI Mbappe, and AI Lamine Yamal, Mischief Time rounded out the World Cup with a 13th-place finish in the Global Top 50. The Japan-based channel collected 583 million weekly views.
By the time we get to the 2030 World Cup, will the AI channels be dominating the humans? Soccer creators who want to stave off the technological revolution should start working on those rights deals ASAP.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 21
- United States: 8
- Canada: 3
- Pakistan and South Korea: 2
- Argentina, Australia, Bangladesh, Belgium, Brazil, Germany, Indonesia, Japan, Russia, Sweden, Switzerland, and Taiwan: 1
This week, 39 channels in the Top 50 are primarily active on YouTube Shorts.
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