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In a recent edition of our Top 50 rankings, we discussed a few strategies for channels that want to soak up World Cup viewership. One of those strategies was self-explanatory: Be FIFA.
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Despite generating controversy throughout 2026, the governing body of international soccer is thriving on YouTube and beyond. As the World Cup headed into the Round of 16, FIFA headed to the top of our Global Top 50 chart. The org’s Switzerland-based YouTube hub received 942.8 weekly views as the calendar turned over into July. That performance was good enough to vault FIFA from fifth place in our viewership ranking up to first.
AI slop marketing is here, and it’s (kinda sorta) working
We’ll talk more about FIFA and the World Cup in the subscriber edition of our weekly charts. For our rundown of YouTube’s most-watched channels of the week, we’re going to hone in on a topic that has come up a lot in this space: AI slop.
Low-quality videos made using generative AI are good for a few different purposes: They can greatly increase the speed of production pipelines and can keep costs low for creators. Now, a channel called Veltovate has found a use for AI slop that we haven’t seen before. The mysterious channel is turning its bizarre videos into a marketing tactic.
The average Veltovate upload is a YouTube Shorts video that appears to be AI-generated. For example, this clip features a faucet that isn’t connected to any water source (and it has a weird, uncanny vibe in general).
All of those bizarre videos connect to the online Veltovate store, which features varied product listings. Some of the products Veltovate offers are on display in its Shorts library. Who knew a juicer could be such a valuable parenting tool?
Any honest brand rep would mock Veltovate’s unusual marketing tactics, but the brand’s strategy is at least accomplishing one goal: It’s drawing attention. Veltovate ranked 14th in the Global Top 50 after collecting 648.1 million weekly views.
Without being able to track down details about Veltovate, it’s impossible to say how many of those views are translating into sales, but the brand is definitely benefiting from a YouTube Shorts community that loves gadgets. Channels featuring tools — especially oddly satisfying machinery — have long been favored in the Shorts algorithm.
This week, the prevailing trends are no different. Several channels have reached the Global Top 50 by almost exclusively posting videos that feature machines and tradespeople at work. Daily crafts currently sits in 31st place, while SnapWorks has moved all the way up to 12th. The latter channel is a particularly astonishing case, as it had zero regular viewership three months ago.
Data via Gospel Stats
By connecting the depiction of gadgets to the sale of gadgets, Veltovate is following the eyes on YouTube Shorts. Viewers want to see machines in use, and Veltovate invites viewers to bring those machines into their homes.
As for the AI slop marketing videos, in some ways, they are inherently unethical. Who knows, for example, how much juice the juicer in the above video can actually produce? Veltovate, however, is a master of deception. If those cheap, low-effort videos result in any actual sales, then they’re paying for themselves.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 17
- United States: 5
- South Korea: 4
- Australia: 3
- Canada, Russia, and Turkiye: 2
- Argentina, Bangladesh, Belgium, China, Germany, Hong Kong, Indonesia, Japan, Netherlands, Pakistan, Switzerland, Taiwan, and Vietnam: 1
This week, 39 channels in the Top 50 are primarily active on YouTube Shorts.
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