Welcome to our rundown of the most-watched branded YouTube videos of the week.
We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.
And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here. You can also download our YouTube 2025 Sponsorship Landscape Report here.
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Ah, memories. This week’s Gospel Stats Brand Report kicks off with a hefty dose of nostalgia, followed by some fresh media and a little panic-soothing preparation to wind down.
Check it all out below:
#1 Recreating Our Childhood Memories *Emotional*
Channel: Jordan Matter (and Salish Matter)
Brand: Sincerely Yours
Views: 19,884,539
Salish Matter has been a steady presence on her dad Jordan‘s channel for years now. And, since she joined it at such a young age, Jordan is now using it to chronicle her big life moments. Like taking–and maybe even passing?–her driver’s test.
I venture to say that most dads get a little misty now and then about their kiddos growing up, and Jordan is in that camp too. After all, if Salish passes her test, she’ll never need him again for anything, he bemoans, perhaps a tad hyperbolic. To recognize her step into independence, Jordan (a photographer by trade) recreates some of her childhood snapshots.
Like several more of the Matter family’s recent uploads, this one is brought to YouTube by Sincerely Yours, Salish’s line of skincare carried by Sephora. If she keeps popping up at the top of our weekly lists, we could have the makings of another MrBeast: someone who consistently snags the #1 most-watched spot while promoting their own product(s).
#2 It’s a daily routine this month 😛 HAPPY ANI-MAY!! #crunchyrollpartner @crunchyroll
Channel: JesseChrisss
Brand: Crunchyroll
Views: 15,267,128
Crunchyroll has been on a tear lately. Why now? Because it’s Ani-May, the platform’s monthlong celebration of all things Japanese animation. As Crunchyroll puts it, Ani-May is 31 days packed full of “new streaming debuts, collaborations across music, gaming, retail, and more, and plenty of ways to share your anime love.” It also drops the cost of new subscriptions to $1.99, making this the ideal time to amp up advertising.
And that’s exactly what Crunchyroll’s been doing. For this video, it partnered with JesseChrisss, who has just over 70 videos posted to her channel, but 2.2 million subscribers and more than a billion lifetime views. Her content blends IRL footage with high-energy, animation-vibe edits–aka the perfect fit for a CR promo.
She’s the only YouTuber sponsored by Crunchyroll this week, but we expect to see a few more before Ani-May wraps up.
#3 Somewhere between overprepared and responsible #dogcomedy #dogs @Chewy
Channel: Agirlandadoodle
Brand: Chewy
Views: 15,006,617
Chewy built its rep as a monthly pet food delivery subscription, but with this Agirlandadoodle ad, it wants viewers to know its catalog goes way beyond munchies. Extra-long leashes? Check. Raincoats? Check. A water bottle for you that also has a compartment for your dog? Check.
While this is the brand’s most-viewed video of the week, it’s on somewhat of a YouTube blitz, having paid for videos #71, #108, and #129 in the last seven days.
#4 Don’t Drive at Night & Don’t Get Marked By The Passenger 🙃 #PassengerMovie #ParamountPartner
Channel: Stoney Tha Great
Brand: Paramount
Views: 15,031,105
“130 million people take road trips every year. 15,400 of them are never seen again.”
Okay, cool tagline. You’ve got our attention. And Stoney Tha Great‘s, too. He partnered with Paramount this week to promote its new horror movie Passenger. You might think, yeah, movies and horror have big presences on YouTube, so it’s a no-brainer to team up with creators.
But there’s a deeper cut here too: Passenger follows couple Tyler and Maddie–and they’re not just road tripping, they’re van lifers. If you’ve scrolled YouTube for more than five seconds, you know van life vlogs are a huge niche. Maybe a few of those folks will be brave enough to shut off the lights, cozy up on their economically sized beds, and catch this movie at the nearest drive-in?
BONUS #2,510 I’m Worried Cruisers Are Falling for This Bad Advice
Channel: Life Well Cruised
Brand: NordVPN
Views: 49,179
So cruises are having a bit of a rough time lately. As anxieties ramp up around everything from just how much travel health insurance covers to what you’re supposed to do in an emergency, Life Well Cruised is here to dispel myths about cruise lines and their various policies. Her thorough rundown is sponsored by NordVPN, a prolific YouTuber sponsor that also happens to be a real fit for this topic, since it’s not always easy to get on the ‘net at sea.
…and there’s a lot more data where that came from. If you like our Weekly Top 5, you’ll love everything else Gospel has to offer. Start with our newly released YouTube 2025 Sponsorship Landscape Report, which you can download right here.
