[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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BabyBillion dominated our charts in March. It finished #1 in all of the Global Top 50 rankings we released during that month. As the calendar turns over April, BabyBillion isn’t slowing down. It got 1.14 billion weekly views to once again lead our ranking of the most-watched YouTube channels of the week.
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To make the list at all, channels needed to get at least 278 million YouTube views over a seven-day period. That may seem like a daunting threshold, but some creators are still finding interesting ways to break into the chart.
To succeed on YouTube Shorts, all you need is a big brother
And no, I’m not talking about a reality show or a widespread surveillance system. On YouTube, familial content often performs well, and brothers are particularly well-positioned to roll up massive view counts.
We initially noticed this concept via channels like Zamzam Electronics Trading, which used brotherly love as a strategy for promoting a small business. Now, there’s another interesting case study demonstrating the power of the big brother: Say hello to the BN Brothers.
Though both boys are referenced in the channel’s title, older brother Bhavesh Koranga is the clear leader. He feeds local cats, plays with his favorite toys, and helps little brother Navneet learn how to ride a bike.
That may seem like fairly standard fare in the world of Indian family content, and that genre dominates YouTube Shorts. 27 of the 50 channels in this week’s chart hail from the world’s most populous nation. In such a crowded landscape, how do Bhavesh and Navneet stand out? How were they able to get 280.7 million weekly views when longer-running Indian family hubs end up with far less traffic?
The answer to those questions concerns the channel that first launched the BN Brothers to prominence. They are two members of the BN Family, which has uploaded YouTube videos since 2013 and amassed more than nine million subscribers. But the family’s group channel never quite reached the number the BN Brothers have recently achieved. That fact represents the power of the big brother.
Of course, that’s not to say that other family members don’t hold sway, either. Sierra and Rhia are two sisters whose primary channel has been a stalwart in our charts over the past few years. Now, a secondary channel is bringing more Sierra and Rhia adventures to the masses, and it too is now generating more traffic than the channel that put its stars on the proverbial map.
The real growth hack on display here is the power of an established channel. YouTube Shorts is far noisier than it was three years ago, which puts the OG Shorts superstars at an inherent advantage. Kids like Bhavesh, Navneet, Sierra, and Rhia are thriving amid that ecosystem.
There’s a question about who these channels are really for — the kids or the parents? But Bhavesh seems to have a lot of fun on the BN Brothers hub, and in the case of this big brother, we’re the ones who are always watching.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 27
- United States: 7
- Canada: 3
- Argentina, Australia, Bangladesh, Brazil, China, Colombia, Germany, Indonesia, Russia, South Korea, Taiwan, and Vietnam: 1
This week, 39 channels in the Top 50 are primarily active on YouTube Shorts.
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