Welcome to our rundown of the most-watched branded YouTube videos of the week.
We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.
And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here. You can also download our YouTube 2025 Sponsorship Landscape Report here.
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This week we have an eclectic mix of videos, from desert “bikepacking” to Adobe backlash to Kohl’s cash and, of course, MrBeast.
Sometimes our Gospel Stats Weekly Brand Reports seem themed, like everyone met on a mental plane and decided to make a video about a different flavor of the same subject at the same time. This week, we have a pick-and-mix sponsored by big businesses like Kohl’s and Adobe, plus more niche brands Bambu Lab and HOVERAir.
Check ’em all out right here:
#1 4 Pros vs 1000 Players
Channel: MrBeast Gaming
Brand: Feastables
Views: 15,435,946
You know the drill. Once again, MrBeast is using his secondary channel MrBeast Gaming to host a Minecraft challenge with a large cash prize.
The challenge pits longtime Minecraft pros SandwichLord_, SpeedSilver, Evbo_, and Greninja against 1,000 normal players. The four-man team’s task? To get through all those players and into a stronghold, where the $25,000 prize awaits.
Our goal with these reports is to provide some of our unique Tubefilter insight–but when a creator makes the same video over and over, with the same sponsor (MrBeast’s own chocolate brand Feastables), we’re mostly left wondering if and when his hundreds of millions of viewers will get tired of the same formula.
#2 *Must-Have* Affordable Vacation Outfits From Kohl’s ☀️ #kohlsfinds #kohlspartner @kohls
Channel: Dana Berez
Brand: Kohl’s
Views: 15,037,656
This fast-paced, 26-second video doesn’t drop the sponsor’s name (Kohl’s) until the very last half-second. It’s easy to see why it’s chasing MrBeast’s viewcount heels: It launches right in and doesn’t give viewers the chance to breathe or–perhaps more importantly–to scroll before creator Dana Berez is already halfway through her vacation outfit inspo montage. This is also the sort of video that encourages looping and pausing on specific items, since brand and item names are only mentioned briefly.
Berez’s take on a Shorts ad reminds us of Chinese shopping livestreams, where hosts churn through hundreds of items per hour by showing them for just a couple seconds while ordering information flashes on the screen. With live selling/shopping platform Whatnot getting further into creator partnerships and social shopping overall taking off in the West, we expect to see more of these blink-and-you’ll-miss-it item showcases on YouTube and beyond.
#3 Check out Adobe Firefly!
Channel: Steven Wommack
Brand: Adobe
Views: 14,084,572
For much of his channel’s existence, Steven Wommack made the bulk of his content about Instagram growth-hacking and trendy visual tricks he thinks will help viewers build their audiences (all while selling courses and premade filters). But in the last bit here, he’s turned to promoting AI image generation.
And it’s getting him a lot of views. This partnership with Adobe has him use its Firefly generation platform to turn an elevator selfie into an “animated” image where flowers pop out of the walls and balloons and cotton candy surge up from his feet. So far? Over 14 million views.
But views don’t always translate to viewer excitement. The video’s comment section is small but vocal, and brutal. “How does it feel selling out to ai slop?” the top comment reads. This kind of reception isn’t too surprising, considering how Adobe has become a major purveyor of AI, much to the chagrin of the actual artists who’ve been using programs like Photoshop to make art for decades.
#4 Hands down my favorite thing I’ve 3D printed.
Channel: Freddy Schramm
Brand: Bambu Lab
Views: 12,089,150
And then, for a different take on art, there’s Freddy Schramm, who went viral for 3D printing this stylish vest to wear to a Netflix premiere. Now, with the sponsorship of 3D printer company Bambu Lab, he’s making a full outfit, starting with shoes.
Schramm doesn’t go too far into his design process here–instead, with his sponsor in mind, he focuses on the printing and the end product. He ended up printing six different pairs of shoes, all with different shapes, and wore the one he liked the most out around Las Vegas for a three-day test drive. The verdict? He digs them–and thus, one part of the outfit is complete.
But Bambu Lab wants viewers to know it doesn’t just print clothes. Also this week, it teamed up with Breanna Quan for a home decor video, with cloudyhills for a piece about 3D printing new organizational tools for her studio, with Shannon Makes for a major restoration project, and with Deck of DM Things to show off its multicolor printing functionality.
BONUS #2,330 We tried credit card bikepacking (Monumental Loop in southern New Mexico)
Channel: SYD and MACKY
Brand: HOVERAir
Views: 43,532
Most backpackers pride themselves on how little they carry with them. Oh, you thought camping light meant a cooking pot and spatula, some rice, a few fresh veggies, and one spoon for each person? That’s child’s play. Try a single spoon for cooking and for everyone to share while eating, and don’t even think the word “fresh” when it comes to food–everything is premade and pre-dehydrated.
In this case, though, outdoor enthusiasts Syd and Macky are willing to spend some cash to keep from a more austere style. They’re “bikepacking”–same thing as backpacking, just on bikes–130 miles through the Chihuahuan desert and the Organ Mountain-Desert Peaks National Monument, and are using this adventure to test a new method: “credit card bikepacking.” That means they’ll be carrying virtually nothing and will buy food and all other supplies day to day in town they pass through. Each night, instead of propping up a tent, they’ll rent a cozy hotel room.
Their journey, condensed into one 50-minute upload, is supported by HOVERAir, a camera drone company the bike-riding duo say they bought from a few months ago “and cannot recommend it enough.” HOVERAir sponsored a total of five adventure/travel videos this week, including #885, #1,351, #2,190, and #2,456.
…and there’s a lot more data where that came from. If you like our Weekly Top 5, you’ll love everything else Gospel has to offer. Start with our newly released YouTube 2025 Sponsorship Landscape Report, which you can download right here.
