Vimeo has found a buyer. The 21-year-old video hub has been acquired by Bending Spoons, a tech company that will pay $1.38 billion to pick up a platform that has long promoted artists and their work.
According to an announcement published on the Vimeo website, the all-cash deal is expected to close during the fourth quarter of 2025. “We’re looking forward to welcoming Vimeo into the Bending Spoons portfolio,” said Bending Spoons CEO and Co-Founder Luca Ferrari in a statement. “Vimeo is a pioneering brand in the video space, serving a passionate, global community of creators and businesses. At Bending Spoons, we acquire companies with the expectation of owning and operating them indefinitely, and we look forward to realizing Vimeo’s full potential as we reach new heights together.”
The saga of Vimeo is a long, winding tale that begins in 2004, a few months before YouTube hit the market. From its inception, the platform championed independent creators by equipping them with a flexible video hosting option. Through its Staff Picks, Vimeo highlighted eclectic and challenging titles from its library.
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Efforts to expand Vimeo’s scope proved challenging. A planned SVOD service fizzled out, as did a short-form push. As Vimeo vets made it to the big screen, the company endured a spinoff from former parent InterActiveCorp and several rounds of layoffs.
More recently, Vimeo has established itself as a purveyor of enterprise products. Its streaming service builder has helped creators like The Try Guys establish boutique SVOD hubs.
In the Bending Spoons portfolio, Vimeo will live alongside several other internet-age brands of note, including the file hosting service WeTransfer, the to-do list app Evernote, and the social gathering planner Meetup. Some of those companies have ventured into video content themselves, and they can now link up with a platform known for its powerful streaming technology.
Bending Spoons’ post-acquisition plans for its holdings have typically included controversial changes and personnel cuts. With its Vimeo transaction, the Milan-based conglomerate looks likely to stick with its usual playbook. It plans to take its new property private once the deal closes, and Vimeo CEO Philip Moyer recently announced on LinkedIn that his company will cut approximately 10% of its workforce.
Even if Vimeo is set to go private, its stock price is currently on the up-and-up. News of the impending acquisition led to a 60% jump in share price during morning trading.
