[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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Just like in our Global Top 50 chart, the U.S. Top 50 was greatly affected by the changes YouTube made to its view counting methodologies. The decision to bring more liberal accounting to Shorts has allowed many channels to double or even triple their YouTube viewership week-over-week.
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There’s one key difference between the new policy’s effect on the worldwide charts and its impact on the U.S. ranking. Unlike in the Global Top 50, the U.S. chart doesn’t have a new leader. MrBeast is still the #1 creator in his home nation and the only member of the U.S. Top 50 to get at least one billion weekly views at the start of April.
Tales from the Shorts boom
The U.S. Top 50 is currently dominated by Shorts channels, with 45 of the 50 chart entrants operating primary on YouTube’s answer to TikTok. Like in the Global Top 50, many of the fastest-rising U.S. Shorts hubs cater to kids; big gainers included FuFu Squishy (#2 in the U.S. Top 50), A happy family (#3), and J house jr. (#5).
But there was a more niche category that caught my attention as I perused the channels in the U.S. Top 50. True to form, survival-themed channels are hanging onto their chart placements by using whatever methods they have at their disposal. For the always popular hub known as Knot Master, a steady stream on Shorts — many of which have been added over the past few days — have brought 218.8 million weekly views to a channel that is knotty by nature.
The other survivalist who is retaining her high-ranking chart position is Sofi Manassyan. The personable outdoors expert has delivered some polished long-form videos that have wowed her 7.7 million subscribers. But no matter how much work she puts into her longs, her daily viewership graph shows that she too is powered by Shorts. Her traffic at the start of April looks like the sort of eccentric landscape she would traverse in one of her videos.
Data via Gospel Stats
There’s a lesson here for any content creator who operates in a niche category: If your area of expertise can’t be easily digested in a 60-second Short, it might start to fall behind in the current era of YouTube accounting. With its recent update, YouTube is forcing enthusiasts within niche categories to figure out their Shorts strategies if they want to stay afloat in the U.S. Top 50. Translation: Now seems like a pretty good time to learn how to tie nautical knots.
Channel Distribution
This week, there are 45 YouTube Shorts channels in the U.S. Top 50.
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