[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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MrBeast surpassed 700 million weekly views to lead the U.S. Top 50 for the third week in a row. The most-subscribed personality on YouTube now delivers his new uploads to more than 355 million fans.
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You won’t find another channel in the U.S. Top 50 that has even half that many subscribers, but the other U.S.-based chart entrants are nevertheless killing the game. They’re finding unique ways to adapt viral trends, hauling in millions of views in the process.
Finders are keepers
Creators who can locate specific items or locations have never had it so good. Thanks in part to the rise of the landmark-finding game GeoGuessr (and its star player Trevor Rainbolt), YouTube viewers have been primed to expect big things when they see the word “find” in the channel title.
That’s my explanation for how JayFindsThings got 223.4 million weekly views, which increased his traffic nearly three times over and vaulted him up to 11th place in the U.S. Top 50. Jay isn’t a GeoGuessr player, but he’s an expert when it comes to locating unusual, single-use objects. In one of his recent uploads — which has become his second most-watched video to date — he appeals to the current season by tracking down a gadget that forms perfectly spherical snowballs.
Aside from GeoGuessr, there’s another factor driving the growth of JayFindsThings and other similar channels. As we’ve explored several times in the past, YouTube Shorts viewers love anything to do with gadgets, gizmos, oddly satisfying machinery, and other wacky items. That preference has been good news for channels like BippyBop, a hub that turns those items into playtime all-stars.
Data via Gospel Stats
In theory, any viewer with a working Amazon account could hunt for the finds Jay presents on his channel. But that raises an interesting what if: Can YouTube bring those shopping dollars to its own platform? It has already shown that it’s serious about competing with TikTok in the realm of ecommerce. Creators like Jay could prove to be useful assets for YouTube as it heads down that path.
Channel Distribution
This week, there are 38 YouTube Shorts channels in the U.S. Top 50.
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