[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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Two family channels have each unseated MrBeast at the top of this week’s U.S. Top 50. Toys and Colors, the well-coordinated media company that often winds up in the #1 spot, is there once again this week. J House jr. is right behind Toys and Colors, bumping MrBeast down to third.
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Those three channels are in a tier of their own this week. They all got more than 500 million weekly views, and no other channels in the ranking even cracked 400 million.
42 channels in this week’s U.S. Top 50 operate primary on Shorts.
That’s one of the highest percentages we’ve ever seen in our charts, and it demonstrates just how saturated YouTube Shorts has become in the United States. If the federal TikTok ban goes into effect later this month, will Shorts’ share of top-performing YouTube channels get even higher?
#2 finisher J House jr. is an example of a kid-friendly channel that has exploded in popularity thanks to the Shorts boom, but it’s far from the only one. The family hub known as That’s Amazing was already thriving before YouTube Shorts existed, and the advent of YouTube’s TikTok competitor opened up new doors for the Amazing crew.
Consider the channel Colin Amazing, a spinoff of the That’s Amazing brand that focused on the family’s second-youngest sibling: the titular Colin. His prowess as a water bottle flipper now has him in the U.S. Top 50 separate from the rest of his family. Colin’s personal channel got more than 248.3 million weekly views and cracked the top ten in our all-American ranking.
Colin’s channel is all in good fun (though he should watch his knees on those soccer slides), and his sudden success shows that kids are hungry for YouTube content that helps them learn, explore, or try new things. Colin inspires his fans to be water bottle flippers, too, and based on the number of Top 50 channels that reference learning, there are a lot of youngsters who want to pick up new skills via YouTube.
For another example of that phenomenon, we head to the long-winded hub Elizabeth and Briceida Learning & Fun. As more YouTube viewers look to learn, E & B have suddenly found themselves with way more views than they counted before.
And again — this is all in the pre-TikTok ban world. YouTube’s status as the premium short-form entertainment hub for young children is looking good.
Channel Distribution
This week, there are 42 YouTube Shorts channels in the U.S. Top 50.
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