[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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The week, in our coverage of the 100 most-watched U.S. YouTube channels of October 2024, we’re drilling down into two areas of interest: Creator products, and channels that turn creators into the product. Read on to learn how top YouTube hubs are approaching the creator economy.
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Justin Flom gets a Flo-Magic boost
Justin Flom (#12) has something in common with the majority of the channels that finished ahead of him in the U.S. Top 100. As a family-oriented creator, Flom has a direct link to the largest demographic on YouTube Shorts. He looked to cash in on that connection on November 1 when he launched Flo-Magic, a kid-friendly airbrush kit available exclusively through Walmart.
Since correlation doesn’t imply causation, we can’t say that the announcement of Flo-Magic boosted Flom in the U.S. Top 100. But during the month when he announced his creator product, his audience on his primary channel went up 70%, giving him more than one billion monthly views. It’s not quite an all-time high for a creator who once sat atop our weekly rankings, but it is a solid return to form after a slight September swoon.
Data via Gospel Stats. The decline during the week of Oct. 28 came during a half-week (four days).
As Flom continues to study and replicate the most popular YouTube Shorts trends, he’ll continue to linger near the top of our charts. If he wants to claim a monthly Top 100 crown, he’ll need quite the magic trick; Toys and Colors topped October’s U.S. list with more than 3.4 billion monthly views.
Ms. Rachel is the real deal, even if her dolls are being counterfeited
For parents of young children, the appeal of Ms. Rachel‘s channel is that she is a real teacher who imparts valuable educational lessons to her 12.1 million subscribers. Her authority as a scholastic creator was briefly undercut, however, thanks to a snafu involving her proprietary toys.
Ms. Rachel had to take to Instagram to caution her followers about the presence of knock-off singing dolls that resemble the products from her namesake line. She apologized to parents who had accidentally purchased the counterfeit toys, but the saga is a reminder that buyers should do their homework when buying items that are sold as creator products.
Luckily, the fake toys didn’t affect Ms. Rachel’s viewership. She surged to 74th place in the U.S. Top 100 after getting 376.9 million monthly views. Other kid-friendly channels like Disney Jr. (#70) and AnnaTwinsies (#79) are also sitting in the seventies.
Data via Gospel Stats. The decline during the week of Oct. 28 came during a half-week (four days).
One more quirk about Ms. Rachel: She’s one of the few kid-friendly creators in the Top 100 who doesn’t post on Shorts. All you’ll find on her main channel are ethical, long-form videos.
The NFL is running up the score on YouTube
YouTube wasn’t kidding when it said that its second season as NFL Sunday Ticket distributor would be even bigger than the first. The National Football League became a regular in the upper echelon of YouTube last season, and it is still showing up in the U.S. Top 100 a year later.
With a bevy of creator-led shows and on-platform initiatives, the NFL got 341.7 million monthly views and moved into 93rd place in the U.S. Top 100. Unless this drive stalls out, the NFL will still be a major player on YouTube once “Lil Mahomes” suits up for the big-boy Kansas City Chiefs.
https://www.youtube.com/shorts/rpS_ajZ6ZuY
The NFL’s rising tide on YouTube is lifting a lot of different boats, and other sports media companies are taking advantage of the sudden spike in gridiron content. ESPN (#100) mixes in some NFL content on its Shorts page, even if its viewers are more interested in whatever weird sport this is.
Now the NBA is following suit by unveiling its own slate of creator content. Sports channels’ presence in our charts continues to grow, though that category isn’t likely to become Shorts’ #1. You can blame it on those dang kids and their Ms. Rachel videos.
Channel Distribution
This month, 69 channels in the Top 100 are primarily active on YouTube Shorts.
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