Each week, millions of YouTube Shorts viewers experience Justin Flom‘s boundless creativity. The magician’s perspective tricks and clever pranks have helped him attract more than 26 million subscribers on his personal YouTube channel.
Now, Flom is giving his fans the tools they need to get started on their own creative projects. He has announced Flo-Magic, a family-friendly airbrush kit that is launching exclusively through Walmart. The unveiling happened at Forbes’ latest annual Creator Upfronts, which are also sponsored by Walmart.
Each Flo-Magic kit comes with ten markers, an airbrush, an alignment kit, and one of two three-piece stencil sets. Both the Adventure Series (with rocket, race car, and dinosaur stencils) and the Enchanted Series (unicorn, mermaid, dolphin) retail for $29.99.
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Flom often uses stencils and airbrushes in his videos. To bring those products to his viewers, he teamed up with Allstar Innovations, a brand incubator that has worked with creators like Jesser, Rebecca Zamolo, and Dude Perfect.
Flo-Magic is more than just a creator product. It’s an extension of a creative vision that has brought Flom to the top of the YouTube charts. Flom’s prowess on Shorts is so great that he even uploaded the most-watched video in the format’s history: An 18-second clip featuring a quick-change trick. It has earned more than 1.5 billion views to date.
“As a magician and content creator, I’ve always believed in the power of creativity and the magic that happens when you think differently,” Flom said in a statement. “With Flo-Magic, I wanted to create something that not only allows kids to be creative but also gives them the tools to create their own artistic moments at home. I’m excited to partner with Walmart to make this vision accessible to families across the country.”
Flom is not the first creator to stock Walmart’s shelves with one of his products. The big-box retailer has also lined up items affiliated with influencers like MrBeast, Jake Paul, Ninja, and Moriah Elizabeth. Flom will introduce himself to Walmart shoppers on November 1. That’s when Flo-Magic will become available across 2,000 Walmart locations and online at Walmart.com.
If you want to get your hands on Flo-Magic, you may need to act quickly. After all, Flom is a magician, and he has a penchant for making things vanish. Flo-Magic stock may be the next thing to disappear.
