How do brands maximize Meta Partnership Ads? Agentio says that an “infinite creative engine” helps.

It’s only been a month since Agentio officially integrated its platform into Meta‘s Partnership Ads, but the AI-powered creator ad company has already published some insights regarding that format. In a new report, Agentio details the steps advertisers must take if they want to build an “infinite creative engine” that utilizes Meta Partnership Ads as efficiently as possible.

Agentio compiled its report after analyzing 65,000 Meta Partnership Ads, which collectively accounted for $130 million of spend. The topline result of that number-crunching was clear: On Meta-owned platforms like Facebook and Instagram, Partnership Ads outperform other formats. Compared to licensed, user-generated content, Partnership Ads deliver 19% better clickthrough rates.

Here’s how Agentio explainss that uptick: “The ad runs under the creator’s name with the paid-partnership label, so it reads as a person — ‘someone I might recognize recommending something,'” reads the report. “With traditional UGCs, ads run from the brand’s handle, which reads as ‘a brand advertising to me.'”

Winning with partnership ads, however, is not as simple as choosing the right format. Agentio also cautions advertisers that they must have patience when evaluating their creative. Among all ads Agentio dubbed “winners,” 45% looked like “losers” below $100 of spend. Only a quarter of winners, meanwhile, looked like losers after $1,000 of spend, so Agentio advises advertisers to reach that benchmark before making final decisions. High-volume testing, to Agentio, is “the price of admission.”

To achieve that volume, brands need to test 40 new spots per month. That way, they can locate winners while still being able to replace them when they “fatigue” after (on average) 36 days. The report also stresses the importance of isolating new ads from incumbents; based on the way Meta Partnership Ads work, too much mixing stifles newcomers by giving them a 20% lower chance to earn their fair share of spend.

“The biggest misconception in creator advertising is that success comes from finding one winning ad,” said Agentio Co-Founder and CEO Arthur Leopold in a statement. “The reality is that every winning ad has a shelf life. The brands that consistently outperform are continuously testing new creative, replacing winners before performance declines, and extending the life of creative they’ve already paid to produce. That’s what an infinite creative engine looks like.”

Building up that stockpile of winners takes a lot of work, but that’s where Agentio earns its keep. The firm’s platform is designed to efficiently build and execute creator campaigns at scale, so for advertisers using Meta Partnership Ads, Agentio is ready to be the engine.