[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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As we move past the third week of June, the FIFA World Cup is shaking up our rankings. Channels that cover soccer, such as Brazil’s CazeTV and Belgium’s Celine Dept, currently rank among the five most-watched YouTube channels of the week.
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We’ll discuss some of those footballing favorites in our rundown of this week’s subscriber data. For the viewership chart, we’re focusing on other categories, starting at the top: MrBeast led the Global Top 50 by picking up 1.34 billion weekly views. Let’s follow up on some of the channels that filed in behind MrBeast in our up-to-date rankings.
Home, home on the range, where the deer and the antelope press play
Back when YouTube Shorts initially launched in 2021, if you were asked to wager on the categories that would thrive thanks to YouTube’s short-form format, would you have bet on farming content? There has always been a small but passionate community of agricultural creators on YouTube, but on Shorts, farmers have found a massive amount of viewership.
There’s no singular explanation for the YouTube Shorts farming boom, but a few noticeable trends intersect on channels set in rural tracts. Shorts viewers love outdoorsy videos, which may make the hardscrabble life of a farmer feel more romantic. Gadgets are also big business on YouTube’s TikTok analogue, and many of the machines featured in popular Shorts videos are used on farms.
When all those tendencies come together, the result is a channel like FarmQuick. Hailing from South Korea, FarmQuick is a content aggregator that finds the most popular agricultural clips from all over YouTube and slaps Korean subtitles on them. The result is a channel that simulates, to a certain extent, the daily life of a farmer. Spoiler alert: Working the land involves a lot of cow butt.
FarmQuick rode its library of steer-wranglin’ videos to a 20th-place finish in the Global Top 50. During the third week of June, the Korean hub doubled its traffic week-over-week by collecting 489.3 million weekly views.
Obviously, if farm videos are a thing on YouTube, then a channel called FarmQuick is bound to benefit. Outside of that specific agricultural niche, however, it’s easy to find more creators who are paying attention to the signature qualities of farming videos — and including those qualities in their own content.
I’m talking, specifically, about the Indian creators who make sure to include a bucolic backdrop in their short-form videos. If the rise of farming content reflects an appreciation for slow-paced rural life, then channels are incentivized to portray that laid-back lifestyle as much as possible. That’s how a creator like Ramesh Kuldiya Shorts is able to go from zero weekly videos to nearly 500 million weekly views in just three months.
Data via Gospel Stats
So far, we haven’t seen this trend hit the United States quite yet. For starters, the biggest creators in our country as almost all based in cities.
In rapidly industrializing societies, however, viewers seem to be yearning for the way things used to be, and U.S.-based creators can learn from that trend. If channels like FarmQuick can strike it big in the West, Breadbasket stopovers like Peoria, Des Moines, and La Crosse could become the next creator hotbeds.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 20
- United States: 5
- Canada and South Korea: 3
- Australia, China, Indonesia, and Japan: 2
- Argentina, Bangladesh, Belgium, Brazil, Germany, Switzerland, Taiwan, and Turkiye: 1
This week, 38 channels in the Top 50 are primarily active on YouTube Shorts.
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